Indian customer engagement firm Netcore Cloud has launched a platform that helps retailers make their product catalogues AI-discoverable across emerging agentic shopping channels such as ChatGPT, Google Gemini and Alexa.

As agentic commerce emerges as the next frontier led by OpenAI’s Instant Checkout and Agentic Commerce Protocol (ACP), Netcore’s Enrichment for Agentic Commerce platform builds the critical metadata layer that allows products to be understood, indexed and recommended by AI agents.

“If search was about SEO, agentic commerce is about data quality,” said Rajesh Jain, group managing director at Netcore Cloud. “Retailers today are invisible to AI unless their data are structured, semantic and ACP-ready. With Enrichment for Agentic Commerce, we’re helping brands build that foundation, ensuring their products stay visible and relevant in the AI-first era of discovery.”

Most retailers struggle with incomplete, messy or unstructured product data. Fewer than 20% of retailers have metadata rich enough for AI discovery. This leads to poor ranking in agentic search, mismatched recommendations and missed conversions across AI-driven channels.

Netcore’s platform automatically analyses, normalises and enriches product catalogues using AI-based enrichment (LLMs plus product taxonomies) to:

• Add semantic attributes such as colour, material, use-case and eco-labels
• Generate SEO and AI-friendly titles and descriptions
• Validate compliance with schema.org and ACP standards
• Output enriched JSon or feed-ready data optimised for AI assistants

“Smart discovery starts with smarter data,” said Nishant Jain, chief strategy officer at Netcore Cloud (netcorecloud.com). “You can’t build a smart agent on messy data. This enrichment layer ensures brands stay visible, discoverable and ready for AI-native commerce both for humans and AI agents.”

By transforming product data into a structured, intelligent foundation, the platform ensures brands remain discoverable across traditional search and AI-driven shopping assistants. The company says early adopters of this enrichment layer will gain a competitive edge as agentic commerce reshapes the future of digital retail.