Payments platform Nayax is partnering tech firm A2Z Cust2Mate to pair Nayax’s automated self-service retail mobile payment system with A2Z Cust2Mate’s smart cart platform for smart retail stores.

Nayax and A2Z Cust2Mate will allow customers to complete their entire shopping journey from a smart cart. A2Z’s Cust2Mate 3.0 can transform any shopping cart into a shopping platform. It integrates a touchscreen panel, with computer vision and algorithms to provide a personalised shopping experience. Incorporating Nayax’s on-cart hardware and payment platform, A2Z Cust2Mate 3.0 will provide customers greater shopping convenience.

Nayax and A2Z Cust2Mate will collaborate to sell the Cust2Mate 3.0 smart cart system with integrated Nayax payment technology as a unified, end-to-end solution for retailers around the world. The first smart carts with Nayax’s payment solution will be deployed in France, with the goal to deploy tens of thousands of payment enabled smart carts globally.

“Relocating the point of sale from the checkout lane to the shopping cart is an ingenious way to improve a retailer’s operational efficiency and the shopper’s experience,” said Yair Nechmad, CEO and Chairman of Nayax. “Nayax is thrilled to partner with A2Z Cust2Mate to offer an integrated, state-of-the-art shopping and payment solution for retailers and their customers.”

“This partnership expands our sales reach and strengthens our presence in the retail market,” commented Gadi Graus, CEO of A2Z Cust2Mate. “By integrating Nayax’s seamless payment solution with our smart carts, we’ve created a game-changing innovation that boosts retailer revenue, cuts operational costs, and enhances the shopping experience.”