Israeli clothing measurement technology company MySize has introduced an interactive smart mirror for brick-and-mortar retailers.

The provider of AI-driven measurement products announced the FirstLook smart mirror at last month’s NRF show in New York. The mirror-like touch display provides shoppers in physical stores with an enhanced, online shopping experience and contactless checkout.

In partnership with GK Software, MySize has already integrated its MySizeID to GK’s Cloud4Retail and now launched the smart mirror to provide an interactive touch display that allows brands to help in-store customers get the right size. GK has more than 359,000 installations in over 65 countries.

The smart mirror can seamlessly fit into any retail environment, whether in the fitting rooms (version with no camera) or other high-traffic, strategic locations.

It provides a life-like, personalised display of an item’s exact fit on each customer’s body. Shoppers scan a barcode in-store and receive a size recommendation for the specific apparel item, via their MySizeID profile. They can access and share data on inventory, sizing and pricing.

The mirror also provides upsell opportunities with complete-the-look styling and apparel personalised recommendations based on available inventory and shoppers’ preferences.

Selected items are brought to PoS locations within the store for a seamless, hassle-free checkout.

“The MySizeID FirstLook smart mirror has the potential to revolutionise the fashion retail buying experience in the store,” said Ronen Luzon, CEO of MySize. “It is our first product addressing in-person retail shopping. The MySizeID AI-driven measurement and data algorithms drive the FirstLook smart mirror in helping increase sale conversions and reduce returns at the physical store retail environment.”

The retail price ranges between $8000 and $12,000 up front plus a $160 recurring monthly service fee. The price range is based on features, such as speakers, camera, frame and stand.

MySize is the developer of sensor-based measurement technology and the owner of several patented algorithms that capture and calculate measurements in different ways. The company’s technology is helping ecommerce retailers on multiple platforms, such as Shopify, WooCommerce, Bitrix and LightSpeed, alongside brands such as Levi’s, Speedo, US Polo and Boyish Jeans.

The measurement technology is based on algorithms with applications including the apparel, ecommerce, DIY, shipping and parcel delivery industries. The algorithms can calculate and record measurements in a variety of ways.