Israeli company MySize partnered with French Menswear Federation Promas during a two-day fashion event in Paris, France, last week to demo and present its FirstLook smart mirror.

The interactive, mirror-like touch display provides shoppers in physical stores with an enhanced online shopping experience featuring a 3D try-it-on avatar, personalised size recommendations from MySizeID, style recommendations, and contactless checkout.

Seamlessly fitting into retail environments with third-party point-of-sale systems integration, it can be placed in fitting rooms and other high-traffic locations.

The Promas fashion event showcased the winter 2022-23 menswear collections of a dozen French brands including Béton Ciré, Gab+riel, Giorgio & Mario, Le Petit Dakarois, Pas Une Marque, Studio Rice and Hideoutclothing. Attendees included an estimated 100 French fashion influencers, VIPs, and celebrity stylists.

MySize presented its FirstLook smart mirror and provided a demo for attendees featuring clothing from the French brand Giorgio & Mario. During the event, influencers tried on the latest collections from a variety of brands and viewed themselves on the mirror.

“The FirstLook smart mirror is a highly innovative, next-generation mirror that hybridises retail apparel shopping, merging the digital-online user experience that so many have become accustomed to into the traditional physical retail store environment,” said MySize CEO Ronen Luzon. “We were pleased to participate in this major French menswear fashion event where top retail influencers got to experience the FirstLook smart mirror first hand. We believe this will lead to greater interest from retailers and subsequent installations of the mirror in more physical store locations.”

MySize offers the smart mirror to retailers on a purchase or lease option, with a subscription service for data and interactive functionality.

MySize is an omnichannel ecommerce platform and provider of AI-driven measurement technology including MySizeID and recently acquired Naiz Fit. Orgad, its online retailer platform, has expertise in ecommerce, supply chain and technology operating as a third-party seller on Amazon and other sites.

MySize has developed measurement technology based on algorithms with applications including the apparel, ecommerce, DIY, shipping and parcel delivery industries. This proprietary measurement technology is driven by several algorithms that are able to calculate and record measurements in various novel ways.