Israeli AI and big data retail firm MySize has launched virtual try-on integrated with its proprietary sizing technology.

Following its participation at CES and NRF in January, the company is seeking to transform how fashion brands enhance customer experiences, improve operational efficiency and achieve sustainability goals.

The innovation combines Naiz highly accurate size recommendations with Aiuta’s virtual try-on capabilities, and it has already started discussions with several US fashion brands, signalling market interest.

MySize subsidiary Naiz Fit (naiz.fit) ensures highly accurate size recommendations, while Aiuta (web.aiuta.com) allows customers to visualise how recommended sizes will look. Combining body data from Naiz Fit with Aiuta’s visualisation tools delivers enhanced realism and accuracy in virtual try-ons.

The goal is to reduce uncertainty and boost satisfaction by simultaneously addressing both fit and style concerns. Shoppers can confidently select products that fit and suit their style preferences, reducing cart abandonment and driving higher conversion rates.

Fewer returns lower logistics costs and reduce environmental impact, supporting sustainability goals. Retailers also gain insights from combined sizing and try-on data to optimise inventory planning and refine product development.

MySize believes the virtual try-on’s ability to impact key performance indicators (KPIs) make it an attractive offering for retailers. Studies show virtual try-on technology can boost conversion rates by up to 40%, reduce return rates by an average of 20%, and increase average order value significantly as shoppers gain confidence in their purchasing decisions.

The company aims to announce formal partnerships with the technology by Q2 2025.

“By combining highly accurate sizing with engaging virtual try-ons, we believe this technology enhances customer satisfaction, improves key business metrics and supports sustainability efforts,” said Ronen Luzon, CEO of MySize (mysizeid.com). “We believe our discussions with prominent US brands are a testament to the value of our innovation, and we are excited to potentially turn this momentum into tangible results. Additionally, this aligns with our broader strategic goal of achieving a previously announced $15m revenue target in 2025.”