Multiple local and independent grocers are adopting Instacart’s Caper Carts, an AI-powered smart cart. Bowman’s Market, Maurer’s Market IGA, Neiman’s Family Market, Queen’s Price Chopper and Soelberg’s Market are among the grocers that have recently opted for Instacart’s Caper Carts. The grocers operate across Idaho, Kansas, Michigan, Missouri, Montana, Oregon, Utah, and Washington.

Caper Carts are equipped with cameras, sensors, and a built-in scale, which work together with an Edge AI system to automatically recognise items as they are placed in the cart. Once added, they are able to watch their running cost total – similar to an online shopping cart.

Caper Carts feature an interactive screen that tracks spending, provides access to deals, and offers product recommendations based on the customer’s location in the store and the carts’ contents. Integrated with retailers’ existing loyalty programmes, Caper Carts allow customers to access personalised promotions and rewards throughout their shopping journey – delivering additional value along the way. The carts reward shoppers with automatic discounts, including digital coupons, as their basket value grows – so the more they shop, the more they can save. At the end of their shopping, customers can checkout directly from the cart.

“Over the past year, we’ve seen a wave of innovative, independent grocers adopting Caper Carts,” said Nick Nickitas, General Manager, Local Independent Grocery at Instacart. “Caper Carts are enhancing the in-store grocery shopping experience by boosting sales, increasing the visibility of promotions and affordability, and creating new advertising opportunities for retailers through the engaging digital screen. These carts are an absolute hit with customers, helping local independent grocers solidify their place in the hearts and minds of the communities they serve.”