UK high street retailer Marks & Spencer has picked SymphonyAI Retail CPG to provide computer-vision and AI-based store intelligence across more than 500 stores.

Through SymphonyAI Store Intelligence, M&S will deploy AI-based technology on handheld devices that compares images captured of products in stores to store-specific planograms, providing an instant view of compliance on store shelves. The comprehensive real-time insights generated by SymphonyAI Store Intelligence creates a connected-store environment, giving store colleagues prioritized tasks to quickly bring shelves into full planogram compliance.

Rob Barnes, Chief Technology Officer, M&S said: “As we reshape M&S for growth, we’re investing in technology that will create greater efficiencies and a more connected in-store experience for our customers. Through our partnership with SymphonyAI Retail CPG, our colleagues will be able to leverage AI-based technology to help them deliver an exceptional service to our customers.”

“We are honoured M&S selected SymphonyAI to help raise the bar in delighting customers, and we look forward to benefiting M&S customers and store colleagues with the transformative power of our AI-based store intelligence,” said Sanjay Dhawan, CEO, SymphonyAI. “This is a powerful example of how an innovative retailer can continue to lead their market with industry-leading connected store technology from SymphonyAI Retail CPG.”

SymphonyAI Retail CPG’s prescriptive technology and generative AI spans the retail value chain to highlight problems and take swift action.

Marks and Spencer Group plc is a major British multinational retailer with headquarters in Paddington, London, England, that specialises in selling clothing, beauty, home and food products.

SymphonyAI is an enterprise AI SaaS company operating in a number of verticals, including retail, consumer packaged goods, finance, manufacturing, media, and IT/enterprise service management.