Vusion Group is rolling out electronic shelf labels across all 497 Morrisons supermarkets in the UK.

This makes it the first large UK supermarket group to adopt the technology across its entire estate.

French firm Vusion will install 10.8 million smart electronic shelf labels (ESLs) in Morrisons supermarkets. ESLs will eliminate traditional paper labels throughout the store, providing clear and accurate price and product information and automating a repetitive manual task to free up staff to concentrate on customer service.

ESLs will also ensure Morrisons More Card savings and offers are instantly communicated to customers at the shelf edge.

The technology will integrate with Morrisons digital shelf-edge cameras to guide colleagues to product gaps, speeding up shelf replenishment and integrating with ecommerce applications to make online picking easier and more accurate.

Morrisons will also work with Vusion to explore how to leverage the data generated across various initiatives, identifying opportunities to enhance store operations and customer experience.

The roll-out of the digital labelling system will start early next year. The project will also include an upgrade of Morrisons in-store wifi infrastructure, delivering an improved in-store wifi experience for shoppers and supporting Morrisons ongoing digital development.

Other recent developments at the supermarket chain include the roll-out of shelf-edge cameras, the introduction of a digital task management platform and trials of AI-powered shopping trolleys.

“As digital innovation reshapes the retail landscape, we’re constantly evaluating new technology that can help us serve customers better,” said Gordon Macpherson, group productivity director of Morrisons (www.morrisons-corporate.com). “We’re excited to be the first large supermarket group in the UK to introduce digital shelf-edge labelling across our entire supermarket estate and look forward to rolling out the technology in 2026. This latest investment further underlines our commitment to modernising and digitising our business to deliver an enhanced shopping experience for Morrisons customers.”

Roy Horgan, CEO at Vusion (www.vusion.com) in the UK, added: “This agreement with Morrisons is a powerful example of how Vusion Group is executing on its 2027 strategic plan. We are building a platform for transformation, one that not only delivers immediate value but also evolves with our clients’ needs. Morrisons is a trusted and innovative retailer, and we are proud to support their transformation journey.”