Microsoft is working with Domino’s Pizza to employ generative AI to simplify pizza ordering and store operations. The companies are using the Microsoft Cloud and Azure OpenAI Service to add personalisation and simplify Domino’s consumer experiences.

With Microsoft as its primary cloud provider, Domino’s has already been experimenting with data and AI capabilities to make store operations smarter, simpler and more robust.

Work on modernising Domino’s store systems has evolved into the early stages of developing a generative AI assistant powered by Azure OpenAI Service intended to help store managers save time on daily tasks such as inventory management, ingredient ordering and staff scheduling. With plans to streamline pizza preparation and quality control with more predictive tools, this generative AI assistant will be designed with the goal of freeing store managers to dedicate more time to team member experience and customer service.

Domino’s and Microsoft are planning to establish an Innovation Lab to accelerate time to market for smart store and ordering innovations to keep Domino’s ahead of the latest developments in retail technology.

“We are thrilled to co-innovate with Microsoft using Azure AI technology to advance the future of pizza ordering and store technology powered by secure, connected data and simplified processes,” said Kelly Garcia, Domino’s executive vice president – chief technology officer. “Our collaboration over the next five years will help us serve millions of customers with consistent and engaging ordering experiences, while supporting our corporate stores, franchisees, and their respective team members with tools to make store operations more efficient and reliable.”

“As consumer preferences rapidly evolve, generative AI has emerged as a game changer for meeting new demands and transforming the customer experience. Through our strategic partnership, Domino’s continues to be a customer-first leader in the quick service restaurant industry,” said Shelley Bransten, Microsoft corporate vice president, global retail, consumer goods and gaming industries. “There is no better or more integrated platform than the Microsoft Cloud for delivering an AI-enhanced and connected experience that will drive loyalty and engagement for millions of customers, franchisees, and employees.”

Domino’s expects to begin piloting generative AI-powered solutions to stores and customers within the next six months.