US clothing brand Michael Kors has adopted Shopping Muse, the artificial intelligence (AI) retail assistant from Mastercard subsidiary Dynamic Yield.

Michael Kors is the first retailer to make Shopping Muse and its generative AI capabilities available to consumers through an integration on its web site in the USA.

Shopping Muse recreates the in-store experience by translating consumers’ colloquial language into tailored product recommendations, meaning consumers can quickly find the look that matches their inquiry as well as from their demonstrated behaviour and preferences. This type of personalised approach can boost shopper satisfaction and increase revenue; in initial tests, Shopping Muse generated around a 15 to 20% higher conversion rate than traditional search queries.

“As a trailblazer in ready-to-wear fashion, Michael Kors is a perfect example of how to put our ready-to-use technology to use,” said Dynamic Yield (www.dynamicyield.com) CEO Ori Bauer. “Shopping Muse is helping translate the signature Michael Kors service to the digital world, delivering a satisfying shopping experience as singular and impactful as the brand’s aesthetic.”

Following its launch in late 2023, Shopping Muse extended early access to fashion retailers, including Michael Kors. Shopping Muse is now also available to furniture retailers. Mastercard (www.mastercard.com) embeds privacy safeguards into all of its products and services, adhering to a privacy-by-design framework while applying responsible AI principles and standards.

Michael Kors (www.michaelkors.com) is a designer of luxury accessories and ready-to-wear clothes. The company, established in 1981, produces a range of products, including accessories, ready-to-wear, footwear, watches and a full line of fragrance products. Michael Kors stores are operated in prestigious cities around the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia.