Metro Digital is to expand the Symphony AI Retail CPG shelf planning and assortment technology to more than 8000 locations in Europe.

Texas-based Symphony AI Retail CPG provides end-to-end, integrated AI-powered merchandising, marketing and supply chain technology for retailers and CPG manufacturers.

The implementation of its shelf planning and assortment technology will expand beyond Metro Romania to more than 8000 Metro and Makro locations in Eastern Europe, including Czech Republic, Poland and Slovakia.

With a flexible model for local owner-operated wholesale and cash-and-carry franchisees, Metro Romania sought to automate and speed planograms across its locations for compliance while allowing localisation to meet shopper preferences. In selecting Symphony AI Retail CPG, Metro Digital selected a vendor with deep retail and wholesale domain expertise. The resulting initial deployment provides assortment optimisation which is expected to increase revenues for the company’s franchisees.

“After carefully assessing market options, we selected Symphony AI Retail CPG as our preferred partner based on their speed to implementation, proven RoI and ease of use to provide independent shop owners with planograms with recommendations down to the SKU level to enhance their space efficiency, reduce labour and create a more unified experience across our many locations,” said Dragos Oprisor, digital project manager at Metro Romania Convenience. “In addition, our multichannel customers will be able to expedite purchases by placing their orders directly from online planograms. Based on positive initial results within Metro Romania, we are now aggressively expanding to additional markets.”

Symphony AI Retail CPG CEO Manish Choudhary added: “We are excited to deliver measurable value to Metro as they seek to better serve customers, improve efficiencies and present a consistent but localised experience across very diverse markets. We look forward to continue growing with Metro as they implement shelf and assortment planning in thousands of additional locations.”

Symphony AI Retail CPG provides AI-powered merchandising, marketing and supply chain technology for retailers and CPG manufacturers worldwide. Used by more than 1200 retailers and manufacturers, it serves 15 of the top 25 global grocery retailers, the top 25 global CPG manufacturers, thousands of retail brands, and hundreds of national and regional chains.