Mercaux uses Xiatech to transform retail stores

  • September 26, 2023
  • Steve Rogerson

Mercaux’s omnichannel store platform is using real-time data from fellow UK company Xiatech to accelerate the transformation of physical retail stores into omnichannel destinations.

Xiatech’s Xfuze machine-learning powered hyper-integration platform could generate more sales and higher lifetime value for retailers.

Through this partnership, Mercaux will leverage Xfuze to accelerate the digital transformation of physical retail stores into omnichannel destinations by automatically connecting systems, unifying data and providing actionable insights staff need to understand and provide hyper-personalised omnichannel shopping experiences when it matters most to customers in store.

“At Mercaux, we recognise data as the bedrock of creating unforgettable customer experiences, streamlining store associates’ tasks, and generating incremental revenues for retail stores,” said Olga Kotsur, CEO of Mercaux. “We’re excited to collaborate with Xiatech, an equally dynamic and forward-thinking business, to harness the power of data by leveraging the power of its hyper-integration platform, Xfuze, for the benefit of retailers and their customers.”

This collaboration comes in response to the growing demand for connected shopper journeys, and the retail operations required to improve the in-store experience for customers and staff. By uniting forces, Mercaux and Xiatech bring the power of their technology to create a single 360-degree view of customers across all channels and touchpoints and orchestrate the flow of these data and insights to people, systems and devices in real time.

“Xiatech’s partnership with Mercaux marks a significant leap forward in reshaping the retail landscape,” said Jonathan Summerfield, CEO of Xiatech. “By seamlessly integrating Mercaux’s in-store omnichannel prowess with Xiatech’s Xfuze hyper-integration platform, we’re empowering retailers with a panoramic view of their customers. This comprehensive data-driven approach will drive hyper-personalised experiences, forging stronger connections and propelling the retail industry into a new era of customer-centricity.”

Mercaux’s omnichannel store platform empowers organisations to deliver better shopping experiences in-store and remotely. Customers can start their shopping journey in one channel (in-store, online or remotely), pick it up in another, and complete checkout wherever and however they want, leveraging the Universal Baskets concept. This omnichannel shopping experience means retailers witness improvements in customer satisfaction levels, bigger baskets, improvements to omnichannel conversion, and more sales.

The Xfuze platform automatically connects operational systems and customer channels, ensuring a single view of data – customer, product, sales and so on – and insights are continuously and intelligently collected, enriched and delivered across an organisation in real time.

The announcement builds on an existing partnership between the two companies in promoting the business benefits of a future-proof composable architecture. Recently, Mercaux and Xiatech, with members of the Mach Alliance, unveiled a survey to quantify the value of Mach.

Mercaux and Xiatexh are certified members of the Mach Alliance (, an independent organisation on a mission to future-proof enterprise technology and to propel current and future digital experiences with open and connected enterprise technology. It aims to guide and show the business advantage of open tech ecosystems that are microservices based, API-first, cloud-native and headless.

Xiatech ( shortens time-to-insights, accelerates digital transformation, and extends the value of legacy technology investments by providing organisations with the Xfuze hyper-integration platform that connects systems, creates a single view of data and delivers actionable insights.

Mercaux ( developed its omnichannel store platform so retailers could improve shopping experiences, in-store and remotely. A single app for store associates offers assisted selling, clienteling, omni-PoS, fulfilment and remote selling. Self-service customer options include progressive web apps, digital fitting rooms and self-checkout.

The Mach-certified modular platform allows for flexible transformation at the retailer’s pace, starting with clienteling and endless aisle, or replacing legacy PoS. Additional modules, such as digital fitting rooms and remote selling, can be added.