Maxis MoU drives 5G for Malaysia retailers
- October 29, 2024
- Steve Rogerson
Malaysian telco Maxis has signed a memorandum of understanding (MoU) with the Malaysia Retail Chain Association (MRCA) to drive the adoption of 5G technology in the domestic retail sector.
The MRCA is a 562-member strong organisation representing Malaysian retailers. The partnership seeks to improve retail customer experience and increase operational efficiency through connectivity and digital technology. These encompass retail analytics, AI-powered computer vision, managed network services, XR experiences and supply chain enhancements, all supported by secure connectivity and cloud infrastructure.
Maxis will also engage MRCA members through regular workshops to enhance their digital knowledge, with a focus on 5G. This is aligned with MRCA’s objective of promoting a continuous learning culture among its members to ensure the country’s retailers can stay at the forefront of the rapidly evolving retail landscape.
The partnership was formalised with a signing ceremony during a recent MRCA CEO get together. Attended by more than 60 founders, CEOs and leaders from retailers nationwide, the event provided a platform for members to network and learn more about the latest technologies and trends powering retail transformation such as 5G, automation and the IoT.
“Our collaboration with Maxis complements our own digital transformation programme and provides a platform for retail owners and stakeholders – including more than 40,000 member outlets around the country – to try out new technology and connectivity,” said Datuk Ken Phua, president of the MRCA. “With Maxis as our trusted partner, our members can not only better adapt to the realities and demands of the digital economy, but also shape the future of retail in Malaysia.”
Prateek Pashine, chief enterprise business officer of Maxis, added: “We look forward to driving deeper engagements with MRCA members to develop use cases across 5G connectivity, managed network services and beyond. Maxis is ready to help MRCA members accelerate their digital transformation, so they can focus on what they do best for Malaysian consumers. This is in line with our aim of connecting people and businesses to a world of possibilities.”
Maxis (www.maxis.com.my) says it is committed to making it easier for businesses of all sizes to adopt connectivity and digital technology. Besides its core fixed and mobile connectivity services, its end-to-end managed network services include cyber security, cloud, private networks and IoT.
Founded in 1992, MRCA (www.mrca.org.my) members include corporations and midmarket retailers such as Poh Kong, Bonia, Osim, Nelson’s, Focus Point, Chakri Palace, Sunrider, Valiram, Secret Recipe, Senheng, 7-Eleven, KK Super Mart, Marrybrown, Maxis and RHB Bank.