New York restaurant technology company Lunchbox has partnered UrbanPiper, an Indian restaurant management platform used by McDonald’s, Pizza Hut, Subway and Krispy Kreme.

The partnership enables Lunchbox to expand its core technology, including order aggregation, digital ordering, delivery and catering, to the global delivery market, which is expected to grow from $156.75bn in 2024 to $173.57bn this year, a rise of 10.7%.

Lunchbox’s technology for connecting third-party marketplaces directly to the PoS gives restaurants a more streamlined way to manage off-premise operations. UrbanPiper, a middleware platform powering over 50,000 restaurant locations in 40 countries, offers deep integrations across delivery platforms, PoS systems and kitchen operations.

Powered by UrbanPiper’s international infrastructure and integration network, this alliance gives Lunchbox a turnkey path to support restaurant brands outside the USA without the friction or complexity of replatforming. At the same time, UrbanPiper will tap into Lunchbox’s enterprise expertise and US client base to accelerate its expansion into North America.

“The future of restaurant growth lies beyond the four walls,” said James Walker, CEO of Lunchbox. “We’re not just expanding internationally, we’re setting a new standard for global off-premise infrastructure. UrbanPiper is the best partner for that mission.”

Saurabh Gupta, CEO of UrbanPiper, added: “The USA is the most competitive restaurant tech market in the world. We see a need for a single global contract for a lot of large enterprise brands globally with a comprehensive, all-in-one platform and so we believe partnering with Lunchbox can help to enable us to be able to do this.”

The restaurant industry is moving away from fragmented tech stacks and legacy point products. Operators are no longer willing to juggle half a dozen disconnected systems to manage off-premise dining. They’re calling for one platform to unify it all – ordering, data, guests and operations.

That shift is driven by the rise of off-premise, which now makes up nearly 75% of all restaurant transactions, according to the 2025 Off-Premises Restaurant Trends Report (restaurant.org/research-and-media/research/research-reports/off-premises-restaurant-trends-2025). As this segment grows, so does the demand for centralised, intelligent infrastructure that can scale across regions, brands, and channels.

Lunchbox powers digital ordering, catering, delivery, aggregation, loyalty and marketing for large-scale US brands such as Firehouse Subs, Brix Holdings and Hawaiian Bros. UrbanPiper (www.urbanpiper.com) serves more than 50,000 restaurant locations across 40 countries, deeply integrated with delivery platforms, PoS systems and kitchen management tools. Together, they eliminate the need for fragmented systems, giving restaurants a single point of control across borders.

Lunchbox (www.lunchbox.io) is an enterprise restaurant platform built to help operators drive digital revenue and own the guest relationship across catering, ordering, loyalty, marketing and more.