LiveArea debuts self-checkout technology at CES

  • January 13, 2021
  • Steve Rogerson

Texas-based LiveArea is debuting self-checkout technology at this week’s virtual Consumer Electronics Show (CES).

The PFSweb subsidiary will show LiveArea Scan & Go proprietary retail technology that allows in-store shoppers to shop safely and avoid checkout queues without having to download any retail mobile app.

Shoppers can scan the barcodes on products they want, use mobile payments on their own devices, avoid checkout queues and leave after a store associate scans a digital receipt.

The self-service technology can help retailers sell more products with fewer staff, create a better experience for customers by eliminating checkout queues, attract shoppers concerned with social distancing, deploy contactless payment options within weeks, avoid costly hardware installations and maintenance, and seamlessly integrate into existing commerce technology, customer profiles and loyalty programmes.

“Today’s shoppers need to have the option of unattended retail moments,” said Jim Butler, executive vice president at LiveArea. “Forcing shoppers to download apps to checkout is not a customer-first approach. Our customisable contactless solution lets consumers shop, pay and checkout at their own pace, bringing the convenience of an online experience into physical stores.”

Scan & Go was created in LiveArea’s product innovation practice and is compatible with ecommerce platforms, including Salesforce Commerce Cloud, Sap Commerce Cloud, Magento and BigCommerce.

“Making checkout safe and easy is a priority for all retailers today,” said Valerie Vacante, director of strategy at LiveArea. “We designed LiveArea Scan & Go to accommodate contactless payments for retailers and bring to customers the benefits of a buy-and-go experience without an app.”