Iconic fashion brand Lilly Pulitzer is enhancing clienteling and customer experiences by deploying technology from Canadian firm Tulip across all its stores.

Lilly Pulitzer has launched Tulip’s retail platform to connect with customers at scale and support the modern omnichannel customer journey.

The fashion brand has amassed a loyal following with its happy prints, chic styles and personalised store experience. So, when looking at how to evolve its customer engagement and clienteling strategies, Tulip’s mobile-first cloud was seen as a natural choice.

The female-founded, American fashion brand caters to a wide variety of ages, lifestyles and occasions from women’s clothing, to swim and activewear, to social occasion dressing, accessories and more spanning across its online and physical stores. Lilly Pulitzer puts an emphasis on ensuring that every shopper gets the same high-quality, personal experience no matter where they shop or for what they’re shopping.

“Our mission is to consistently deliver superior retail experiences to each of our customers,” said Rachael Crews, Lilly Pulitzer vice president. “Tulip lets us connect with customers through an omnichannel journey and consistently delivers the high-touch personal experiences we’re known for. Clienteling is an important part of our business and Tulip is best in class.”

Lilly Pulitzer has launched Tulip’s cloud-based retail platform in 59 stores and uses it to create a connected customer experience that breaks the wall between digital and physical channels. Tulip allows store associates to guide customers through a multi-channel journey and stay in touch through personalised follow ups and outreach. The platform uses 360-degree profiles and automated workflows to build authentic connections consistently.

“Lilly Pulitzer is an iconic brand that’s all about redefining what we know and creating something completely new,” said Tulip CEO Ali Asaria. “That’s something that we can relate to at Tulip. Working with modern-thinking brands like Lilly Pulitzer that span across generations is exciting because it inspires us to keep finding creative ways to grow and evolve. We are proud to be a part of making a positive impact on their customers today and in the future.”

Tulip provides a suite of cloud-based technology. Partnered with Apple and Salesforce, Tulip helps retailers build connections with customers, fulfil orders, checkout purchases and optimise operations. Retailers such as Mulberry, Saks Fifth Avenue, Kendra Scott, Kate Spade, Coach and Michael Kors use Tulip to elevate the shopping experience, increase sales and improve customer service across channels.