Israeli shopping app Karma has expanded from scanning for coupons and getting price drop notifications to launch a payment feature, Pay with Karma.

The embedded checkout gives shoppers a simplified, one-swipe purchase point across different retailers with multiple payment options. When paying with Karma, online shoppers are said to get the best deal available with an easy and secure checkout.

Powered by payment providers such as Stripe, combined with proprietary technology, Pay with Karma features several flexible payment options, including credit and debit cards, Apple Pay, Google Pay, and interest-free instalment plans. Once payment details are updated on the Karma platform, users no longer need to share their information with multiple shops and web sites.

“The launch of Pay with Karma demonstrates our commitment to transforming the online shopping experience,” said Jonathan Friedman, CEO of Karma. “For the first time, online shoppers will be able to shop their favourite stores with a single pay point while also getting the lowest price possible. We are also giving shoppers more choices in their payments with the introduction of a buy now, pay later option, one of the most popular payment choices for Gen Z shoppers. We are proud to drive the future of online shopping.”

Karma will reveal its new branding and Pay with Karma feature with a multi-channel, multi-market advertising, and a first-of-its-kind influencer campaign. The world premiere of Karma’s first broadcast commercial on its YouTube page was last week. The campaign will run across digital, social media, influencer marketing and affiliate marketing channels.

“Karma is changing the way people shop online and giving consumers so many smart features that help them save major cash,” said Mor Pesso Eblagon, CMO at Karma. “It’s just online shopping, but better. Karma allows you to save whatever from wherever, get price drops updates and pay the lowest price every single time.”

Pay with Karma adds to the company’s online app and browser extension, leveraging AI to alert shoppers to price and stock changes while applying coupons automatically to their carts. Karma recently announced it had reached more than four million shoppers on its platform as it continues to expand its offerings and partnerships with top retailers.

“Pay with Karma puts an emphasis on privacy and security,” said Friedman. “Shoppers do not need to share their payment details with different retailers or fill in their information for every purchase, which ensures a secure, fast and convenient experience.”

Karma is an AI shopping tool that powers an automated smart shopping experience on users’ laptops or smartphones to save them time and money. Following a simple free download, users start their online shopping journey. Karma lets users save items from any brand to one wishlist and get real-time back-in-stock, out-of-stock and price drops alerts. It also automatically integrates and applies valid discount offers, coupons and cash-back rebates from its more than 100,000 retail partners.