Fast-growing Asian fast-food chain Jollibee is using sensors and digital task management from Minnesota-based Digi to improve food quality.

The Philippines restaurant chain is expanding in North America and is using SmartSense by Digi to amplify its commitment to quality with digital HACCP and temperature monitoring. Now deployed in more than 100 retail locations across the USA and Canada, the sensors and digital task management tools ensure the quality of food and safety at all Jollibee, Chowking and Red Ribbon stores.

“As Jollibee reaches new milestones, we are proud to continue providing the digital tools and safeguards it needs to uphold the excellence its loyal and growing customer base has come to expect,” says Kevin Riley, president of SmartSense by Digi. “After years of success utilising SmartSense digital task management and temperature monitoring, this additional rollout is a true testament to not only the effectiveness of our end-to-end restaurant solutions but also to Jollibee’s commitment to utilise state-of-the-art technology as it rapidly expands across the North American market.”

Experiencing double-digit sales growth across North America in 2020, Jollibee attributes much of this success to its commitment to food quality, safety and cleanliness, which form the cornerstones of its operations. In addition to educating and training employees, food temperature and monitoring are crucial in eliminating the threat of foodborne illnesses to increase customer trust and satisfaction.

While a strong dedication to food safety is already part of its culture, the pandemic has only served to further solidify this commitment. Through the products that Digi offers, Jollibee can confidently expand, with actionable insights across the entire enterprise that empower its teams with intuitive workflows, automated equipment monitoring and digital logs that increase productivity and food quality.

“Food quality and sanitation is incredibly important not only to Jollibee but also our restaurant and store patrons,” said Maribeth Dela Cruz, president of Jollibee in North America. “Part of our strategy is leveraging technology to make it easy for our team to monitor and comply with regulatory standards. As we plan for a total of 500 locations across North America over the next five to seven years, it gives us great assurance knowing we can rely on SmartSense by Digi not just for the present but well into the future.”

Digi created SmartSense to guard critical environments in food service, healthcare, transportation and logistics. From predicting equipment issues before they happen to managing multi-site operations remotely from a single cloud dashboard, large, medium-size and emerging brands are gaining an edge by avoiding costly downtime, improving operational processes and increasing brand reputation.

Founded in 1985, Digi has helped connect over 100 million things.

Jollibee Group is one of the fastest-growing Asian restaurant companies in the world. It operates in 33 countries, with over 5800 stores globally with branches in the Philippines, USA, Canada, China, UK, Italy, Vietnam, Brunei, Singapore, Saudi Arabia, UAE, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, Japan and India.