Checkpoint Systems has equipped the styling rooms at JCPenney’s store in Hurst, Texas, with its InterAct fitting room technology as part of the shop’s Style @ Your Service offering.

InterAct provides an interactive in-store experience to customers requiring assistance. It gives shoppers the ability to receive help with different sizes or colours without leaving the fitting room. The New Jersey company’s technology includes interactive screens that enable access to detailed product information, product recommendations and seamless communications with styling assistants.

“Delivering an engaging experience for our customers is one of our key tenets,” said Diane Padgett, JCPenney director of IT. “Leveraging Checkpoint technology in our styling rooms is one of the many ways we accomplish this on a daily basis.”

JCPenney launched its latest store concept in November 2019, placing the customer at the centre of its business. The store is built around customer research and showcases the foundational and transformational changes that JCPenney is implementing as part of a holistic plan to rebuild and renew the customer experience.

“Checkpoint’s focus is on improving the customer experience for shoppers,” said Alan Tamny, senior national account manager for Checkpoint Systems. “We are very excited to be partnering with JCPenney as they kick off their transformation. The new store is remarkable in every way, and we are happy to contribute and showcase Penney’s to their customers.”

JCPenney is one of the USA’s largest apparel and home retailers, combining a footprint of approximately 850 stores across the USA and Puerto Rico with an ecommerce site.

A division of CCL Industries, Checkpoint Systems is a vertically integrated RFID technology provider for retail.