North Carolina-based InVue is integrating LoRaWan technology from Semtech into its retail display, security and operations products.

InVue is a provider of intelligent hardware and software systems for retail, consumer electronics and data centres.

“I consistently hear from our retail customers around the world about the growing need for not only data, but actionable insights which result in greater efficiency, security and less friction for shoppers in stores,” said Chris Gibson, InVue chief product and marketing officer. “With LoRaWan, we can deliver on these priorities across a variety of retail applications through our InVue Live products in a simple, secure and scalable way.”

InVue’s integration of the LoRaWan protocol into its Live products focuses on improving the key areas retail continues to invest in – operational readiness and, ultimately, the shopper experience including product availability, convenience and customer insights. This suite of products gives retailers the ability to monitor and manage these operations through a single platform, as well as deliver actionable data and insights in real time.

Each InVue Live device uses a LoRaWan to connect wirelessly to the internet while offering bi-directional communications, end-to-end security, mobility and localisation services. This functionality lets retailers track customer interaction with display merchandise for phones and tablets (S3100V and OnePOD Wireless), reduce theft (OneKey), measure on-shelf availability (OSA Sensor), and automating on-off as well as planogram reporting electronics displays (TV Manager).

“As the IoT continues to revolutionise the world around us, the application in retail has been nothing short of remarkable with the LoRaWan protocol,” said Marc Pegulu, vice president for California-based Semtech. “Our collaboration with InVue is ground-breaking for both the customer and retailer due to LoRaWan protocol capabilities that offer ease of deployment, scalability and even streamline operation costs for retailers to understand what is happening in their stores.”

The InVue retail portfolio uses products that are a part of the LoRa Core range, which provides global LoRaWan coverage and is targeted at several vertical industries including asset tracking, building, home, agriculture, metering and factory automation.

InVue is an innovator and developer of intelligent hardware and software for retail, consumer electronics brands and data centres. Its data-driven technology seamlessly promotes, protects and connects merchandise, products and services, to reduce costs and risk. Headquartered in Charlotte, North Carolina, InVue has a 50-year history working with retailers and is present in more than 90 countries.