California-based grocery technology company Instacart has launched an app on ChatGPT to offer embedded, end-to-end shopping and instant checkout.

This should make it easier for people to go from meal inspiration to doorstep delivery, using Instacart’s real-time grocery network and fulfilment capabilities with the help of OpenAI frontier model capabilities.

“Instacart and ChatGPT are redefining what’s possible in AI-powered shopping,” said Anirban Kundu, chief technology officer at Instacart. “Built on Agentic Commerce Protocol, this experience brings intelligent, real-time support to one of the most essential parts of daily life: getting groceries to feed your family. Together, we’re creating a seamless and secure way for people to turn simple conversations into real-world action, helping customers go from inspiration to a full cart delivered from the store to their door with ease.”

The Instacart ChatGPT app experience with instant checkout is available on desktop and mobile web; the Instacart ChatGPT app is available on iOS and Android, with instant checkout rolling out to these native platforms in the coming weeks.

ChatGPT can surface the Instacart ChatGPT app when a user asks for it by starting a prompt with Instacart, such as “Instacart, can you help me shop for apple pie ingredients?” During their first use, users install the app by signing into their Instacart account. To enable Instant Checkout on iOS, users should ensure they have updated to the latest version of ChatGPT in the iOS app store.

Once the Instacart app is opened and the user is signed in, the app will help them find what they need from their local retailers and present a ready-to-review cart with the help of OpenAI models. Once satisfied with their selections, they can securely pay directly in the Instacart app right in ChatGPT with instant checkout, with no need to switch tabs. Their items will then be shopped and delivered through Instacart’s platform.

“With the Instacart app directly in ChatGPT, users can go from meal planning to checkout in a single, seamless conversation,” said Nick Turley, vice president at ChatGPT. “It’s another step towards bringing our vision to life, where AI delivers helpful suggestions and connects directly to real-world services, saving people time and effort in their everyday lives.”

Instacart is the first app within ChatGPT’s app ecosystem to offer checkout directly within ChatGPT, powered by the Agentic Commerce Protocol (www.agenticcommerce.dev). Through this implementation, ChatGPT and Instacart are enabling a fast, secure and familiar credit-card payment flow; digital wallets, such as Apple Pay and Google Pay, will be supported in the coming weeks. Powered by Stripe, transactions run smoothly and safely within the conversation.

“Powering grocery shopping inside an AI agent requires technology that understands constantly changing, highly local inventory and converts it into accurate, real-time decisions,” Kundu said. “Instacart’s platform does just that. Our decade of unmatched grocery data, fulfilment intelligence, and deep retailer integrations make it possible to surface the right products based on what’s actually in stock, delivering consumers a shopping experience they can trust.”

To experience the Instacart ChatGPT app experience with instant checkout, visit chatgpt.com/?hints=instacart.

Instacart (www.instacart.com) partners with more than 1800 national, regional and local retail banners to facilitate online shopping, delivery and pickup services from nearly 100,000 stores across North America on the Instacart Marketplace.