Californian grocery technology company Instacart has acquired Wynshop, a provider of ecommerce offerings for grocers and retailer.

Florida-based Wynshop targets retailers including Wakefern, Pattison and more than a dozen more across North America and abroad.

The acquisition of Wynshop builds on Instacart’s relationships with retail partners and reinforces Instacart’s commitment to providing retailers with tools and technologies that help drive business growth. By bringing together both organisations’ expertise and deep retailer relationships, Instacart aims to strengthen its enterprise offerings and empower more retailers to enhance their online experiences and further engage their customers.

“Our deep integration with retailers and our leading technologies are critical advantages for Instacart,” said Chris Rogers, chief business officer at Instacart. “By offering our partners an array of enterprise-grade options, we can help them better serve customers and drive sales. By acquiring Wynshop, we’re building upon our retailer relationships, adding new capabilities to Storefront Pro and, over time, bringing our enterprise offerings to even more partners to help them grow their business.”

Wynshop will initially operate as a wholly owned subsidiary of Instacart and Instacart will not immediately recognise gross transaction value (GTV) from Wynshop. Over time, Instacart expects to expand more of its enterprise technology to Wynshop’s partners, including its ecommerce, advertising, fulfilment and in-store offerings.

“We’re incredibly proud of what we’ve built at Wynshop,” said Neil Moses, CEO of Wynshop (wynshop.com). “We’ve helped some of the industry’s leading grocers elevate their ecommerce capabilities and better serve their customers. Joining Instacart gives us the opportunity to scale our impact and accelerate innovation with a partner that shares our commitment to helping retailers succeed in an increasingly omnichannel grocery landscape.”

Storefront Pro, Instacart’s flagship ecommerce platform, powers approximately 600 retail banners’ white-label sites – including Costco, Publix, Sprouts and Woodman’s – while Carrot Ads, its plug-and-play retail media product, helps retailers unlock digital revenue streams from advertising on their existing owned and operated ecommerce web sites and apps.

Instacart offers a wide variety of fulfilment options, ranging from delivery in as fast as 30 minutes to next-day delivery and pickup options, and its suite of in-store technology can help retailers digitise their brick-and-mortar stores: AI-powered smart Caper Carts drive customer engagement through personalisation, savings opportunities and streamlined checkout, while Carrot Tags pick-to-light technology increases found rates and improves order quality.

Instacart (www.instacart.com) partners with more than 1800 national, regional and local retail banners to facilitate online shopping, delivery and pickup services from more than 100,000 stores across North America.