Indonesian telco Indosat Ooredoo Hutchison has launched an integrated digital offering to help retailers enhance customer satisfaction and improve operational efficiency in their stores.

Called NextRetail, it is designed to optimise business revenues in the retail sector. By leveraging artificial intelligence (AI) and intelligent analytics, it provides better insights into customer needs, real-time personalisation, more targeted customer loyalty programmes and an improved shopping experience.

The retail industry is undergoing significant changes due to the rapid evolution of digital transformation. The ability to enhance the consumer experience is highly needed. Convenience through various digital services has become essential for modern retailers. Today, retailers have the power to use data-driven insights to propel their businesses forward, enhance customer interactions and optimise operations through developments supported by accurate data.

“The retail world is continually evolving dynamically, with customer expectations constantly increasing,” said Muhammad Buldansyah, chief business officer of Indosat. “NextRetail offered by Indosat is designed to deliver tangible digital transformation, improve efficiency and maximise customer satisfaction. NextRetail is a concrete manifestation of our commitment to advancing the retail industry through leading technological innovations. This aligns with Indosat’s grand purpose of empowering Indonesia.”

NextRetail encompasses a range of integrated, one-stop technologies. Smart digital ads allow retailers to create personalised and targeted digital campaigns based on customer preferences and behaviour. With this, retailers can increase customer engagement by 30%, conversion rates by 25% and ad RoI by 20%. A case study shows a 25% sales increase in a leading retail chain after implementing this.

An AI-based chatbot provides round-the-clock customer service support to address common congestion, quickly handling inquiries and directing more complex issues to human operators when necessary. This reduces response times by up to 50%, cuts customer service costs by 40% and increases customer satisfaction by 30%.

The smart cashier system ca speed up the payment process, ensuring secure and efficient transactions. This reduces payment times by 40%, enhances transaction efficiency by 35% and decreases manual errors by 30%. A retail store increased payment speed by 40% and transaction efficiency by 35% after using a similar option.

Additionally, AI CCTV surveillance provides real-time monitoring with AI technology for anomaly detection and the prevention of theft and fraud. This can reduce theft and fraud incidents by up to 50%, increase early detection of threats that could cause losses by 30% and lower security-related costs by 20%.

Indosat (www.IOH.co.id) provides cellular services, ICT, data centres, fibre to the home, electronic payment services, financial services and other digital services.