Huawei machine learning helps Banggood shoppers find goods

  • June 9, 2020
  • imc

Chinese online retailer Banggood is using machine learning from Huawei to help shoppers find goods on its web site from photos taken with smartphones.

It has integrated the one-take purchase feature on its app with the image processing capabilities of Huawei’s machine-learning kit.

Banggood is one of the first platforms to implement the kit, which is part of Huawei’s HMS Core 4.0 ecosystem. Released at the recent Huawei Global Analysts Summit, the ecosystem harnesses the power of machine learning to enable brands to deliver smart omnichannel experiences for users. With its integration of the kit for smart shopping, Banggood aims to improve the front-end user experience for its customers.

The feature allows Banggood users to search instantly for products with newly taken or saved photos and make purchases. Via the Banggood app, users can take photos of a product using their phone camera, upload a photo saved on their device, or import pictures from web sites and social media. The app will then run an image search through Banggood’s product library, helping users find similar or related products that are available on the platform.

For example, a user who sees an outfit they like on social media can simply upload the image to the Banggood app to search for the product, browse similar items and make their purchase all on the same platform.

“At Banggood, our users are at the heart of everything we do,” said Aaron Chen, CEO of Banggood. “Our mission is to deliver a comprehensive online shopping platform with an unparalleled service level and user experience. We have curated more than half a million products for users in our ecommerce platform. Now, we are providing them with a faster, more convenient and accurate way to find the products they are looking for. By harnessing innovative technology, we are delivering an unparalleled smart shopping experience for our customers around the world.”

Founded in 2006, Banggood has specialised in the cross-border ecommerce industry for over ten years and has a global user base. Its app has users in more than 200 countries and receives over ten million daily visitors. Banggood is headquartered in Guangzhou, China.