Retailer and restaurateur Paradies Lagardère is using holograms to transform the experience at its store at Charlotte Douglas International Airport (CLT) in North Carolina.

Canadian firm ARHT Media develops, produces and distributes low latency hologram and digital content. Paradies Lagardère is using ARHT’s Capsule technology to enhance its the Goods Express@CLT store, featuring Amazon’s Just Walk Out technology, in the main terminal. This aims to captivate travellers and provide an interactive shopping journey.

Capsule will serve as a dynamic attraction, drawing travellers to the store with holographic displays. It also offers an interactive platform, guiding travellers on how to navigate and make the most of the Just Walk Out technology in the store.

“We are thrilled to partner with Paradies Lagardère to bring our hologram technology to travellers,” said Larry O’Reilly, CEO of ARHT. “Capsule will not only drive foot traffic but also provide an immersive and educational shopping experience. In addition, the opportunity to scale with Lagardère is tremendous and we look forward to opening additional locations with them, including one coming in November.”

Gregg Paradies, CEO of Paradies Lagardère, added: “Paradies Lagardère continues to be a leader in customer innovation and ARHT Capsule is yet another great step in our ongoing efforts to excite and engage travellers. We are thrilled to be the first concessionaire to unveil this impressive technology in the airport environment and look forward to additional opportunities. I appreciate our great partners at the Charlotte Douglas International Airport and thank them for their support in helping us launch this new programme.”

And CLT’s concession programme manager Jennifer Long said: “We’re excited about ARHT Capsule debuting at Charlotte Douglas International Airport. Elevating the customer experience is a top priority at CLT. As an innovative airport, we’re always seeking new approaches to engage our passengers, and this fits the bill.”

This collaboration combines the ease of Amazon’s Just Walk Out technology with the futuristic allure of Capsule. Travellers can anticipate a shopping experience that is both seamless and engaging.

Paradies Lagardère (paradieslagardere.com) is an airport travel retailer and restaurateur in North America, operating more than 700 stores and restaurants in 92 airports. It specialises in three airport concessions areas – travel essentials, specialty retail and dining.

ARHT (www.arht.tech) was founded in 2014 and has offices in North America, Europe and Asia. It operates from its own studios in locations from Toronto to Singapore, as well as a large network of partner studios in every region.