Iconic London department store Harrods is enhancing its international online operations using a direct-to-consumer ecommerce platform from Israeli company Global-e.

This collaboration should enable Harrods to bolster its ecommerce strategy in more than 200 markets worldwide, offering customers around the globe a seamless online shopping experience.

Global-e says its platform will ensure customers worldwide enjoy the same high-quality experience and personalisation that defines Harrods.

Harrods will use the platform to offer a localised shopping experience. Features include browsing and payment in local currencies, local and alternative payment methods, shipping offerings, duty and tax calculations, prepayment for a guaranteed final cost of purchase, and an easy return process. Global-e’s technology will equip Harrods with an approach to international sales while navigating the complex nature of global ecommerce, combining localisation capabilities, streamlined operations, trade compliance, big-data best practice business intelligence models, and deep local market expertise.

“We are proud to partner with Harrods, an icon in luxury retailing known for its commitment to unparalleled service and excellence, by powering its international online ecommerce operations,” said Cristian van Tienhoven, CEO of Global-e in Europe. “Our team expertly executed the migration, allowing Harrods to efficiently launch its enhanced ecommerce platform. By leveraging our in-depth, data-driven understanding of customer needs across 200 markets and our scalable platform, we are enabling Harrods to create tailored and localised shopping experiences for its customers worldwide.”

Caitlin Innes, chief digital officer at Harrods, added: “At Harrods we are continuously expanding our ecommerce presence to deliver memorable experiences to our customers around the world, making it crucial to partner with those who can support our ambitious goals. We have partnered with Global-e to provide a seamless customer experience for both our UK and international visitors. Global-e brings a wealth of experience in managing international transactions and deliveries for a range of major international companies and its robust technology platform, extensive industry insights and proven expertise made it the ideal choice.”

Global-e (www.global-e.com) is a partner for more than 1000 brands and retailers across the USA, Europe and Asia, including iconic brands such as Marc Jacobs, Ralph Lauren and Hugo Boss. The company enables merchants to increase the conversion of international traffic into sales by offering online shoppers in over 200 destinations worldwide a seamless, localised shopping experience.

Harrods (www.harrods.com) has been serving customers from its Knightsbridge store since 1849 and today is home to more than 3000 curated brands as well as over 20 dining destinations and expert fashion, home, beauty and wellness services. In addition, Harrods serves customers on line and through H beauty, airport stores, and hospitality destinations in China and Qatar.