H Mart adopts VTex to power ecommerce

  • July 23, 2024
  • Steve Rogerson

H Mart, the largest Asian-American supermarket chain in the USA with more than 90 locations, is using VTex to power its ecommerce operations alongside creative agency VML.

VTex is a composable and complete digital commerce platform. The partnership marks a milestone for H Mart in its digital transformation by moving to a modern, SaaS commerce platform.

H Mart has migrated from a legacy commerce platform to VTex, launching two online stores. H Mart consolidated its previously separate systems for dry and fresh goods into a unified commerce experience with VTex.

The platform migration, completed in seven months, allows customers to order both shelf stable and fresh products in the same cart, while leveraging store inventory to provide real-time availability information and facilitate efficient picking and packing.

“We are incredibly proud to welcome H Mart to the VTex family as our first major grocer in the USA,” said Mariano Gomide de Faria, VTex’s founder and co-CEO. “This collaboration underscores our commitment to providing a modern and scalable digital commerce platform that caters to our clients’ unique needs. By leveraging VTex’s platform, H Mart can deliver an enhanced shopping experience to its diverse customer base.”

VML, a commerce systems integrator and implementation partner, spearheaded the migration. Chris D’Alessandro, VML’s executive director, said: “Working with H Mart and VTex on this initiative has been a remarkable journey. The speed to market at which we were able to transition and modernise H Mart’s ecommerce operations has enabled a seamless online shopping experience for its customers.”

Features of H Mart’s ecommerce platform include use of VTex’s pick-and-pack app in the company’s stores to enable seamless in-store picking of products for online orders. By using VTex’s franchise account and trade policies functionality, H Mart has precise control over product visibility based on the customer’s location, who only see products available locally. The platform also integrates with H Mart’s SAP ERP for category inventory and pricing, tax automation, and payment processing.

“Our team really prioritised a quick go-to-market time to get our new online stores up and running, and VTex and VML made it happen,” said Vince Colatriano, executive vice president at H Mart. “They’ve been instrumental in our digital growth journey, helping us deliver the best online shopping experience to our diverse set of customers. We are excited about the future and the opportunities this new platform will bring to our customers.”

With the composable and complete digital commerce platform, H Mart hopes to improve its ecommerce operations and deliver a better shopping experience.

VTex (www.vtex.com) is usd by 2600 global B2C and B2B clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker and Whirlpool, having 3500 active online stores across 43 countries.

H Mart (www.hmart.com) is the largest Asian-American supermarket chain in the USA, providing Asian and international grocery products.

VML (www.vml.com) is a creative company that combines brand experience, customer experience and commerce, creating connected brands to drive growth. It employs 30,000 people across more than 60 markets, with principal offices in Kansas, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney.