Google analyses data for H&M

  • July 5, 2022
  • Steve Rogerson

Swedish multinational fashion retailer H&M is leveraging Google Cloud’s data analytics capabilities and secure, sustainable infrastructure to enhance its customer experience and supply chain enablement.

Google Cloud will collaborate with H&M Group to develop an enterprise data backbone including a core data platform, data product, and artificial intelligence (AI) and machine learning (ML) capabilities. This will also include the establishment of a data mesh to make all types of data and events accessible from multiple sources including in-store, online, its brands ecosystem and suppliers.

As the partnership develops, this should translate to increased optimisation of internal supply chains, as well as improved customer experiences across various sales channels, from physical stores to ecommerce. What’s more, this partnership should enable further development of data science and AI capabilities throughout H&M Group’s business.

“H&M Group has a long history of innovation across all our brands and always wants to build meaningful relationships with our customers,” said Alan Boehme, chief technology officer at H&M Group. “We are now further accelerating digitalisation as we believe in sustainable growth powered by advanced analytics and tech. Therefore, I’m happy to announce we’ve found a provider who matches our needs.”

Eva Fors, managing director of Google Cloud in the Nordic region, added: “We’re delighted to announce this partnership, and look forward to working with H&M Group to create new and exciting customer experiences, whether that’s in-store or online. We admire H&M Group’s commitment to innovation and are excited to move forward in our journey together.”

Google Cloud accelerates organisations’ ability to digitally transform their businesses. It delivers enterprise-grade services that leverage Google’s technology on what it claims is the cleanest cloud in the industry. Users in more than 200 countries and territories turn to Google Cloud as their partner to enable growth and solve critical business problems.