Glimpse Analytics is merging with sensor-based analytics firm Retail Aware to form a new retail analytics specialist. The combined entity will operate under the Glimpse brand.

The new entity brings together expertise in customer behaviour, location data, and analytics. It will provide services to retailers, brands and transport operators.

Glimpse Analytics brings together computer vision, proprietary sensors, and machine learning to provide advanced customer intelligence. Its platform provides real-time data on customer behaviour and marketing performance, helping retailers improve decision-making and ROI.

Retail Aware provides shopper behaviour and product analytics. Its platform employs patented sensor technology to analyse shopper movement, dwell times, and product movement to provide insights to drive sales and optimise operations.

“This acquisition marks a pivotal moment,” said John Price, CEO of Glimpse Analytics. “By uniting Glimpse’s best-in-class customer intelligence with Retail Aware’s sensor-based analytics capabilities, we are creating an industry-leading platform that delivers deeper, real-time insights to optimise performance and personalise customer experiences.”

“We are thrilled to join forces with Glimpse Analytics,” said Keith Fix, Founder of Retail Aware. “This transaction positions us to deliver even more value to our retail partners, helping them achieve their business objectives with actionable insights that redefine what’s possible in real-world analytics.”