As consumers return to shopping in-store, Philadelphia-based ecommerce company FreedomPay has expanded its contactless offering across the UK, EU, Switzerland and parts of the Nordics through a collaboration with JP Morgan.

FreedomPay and New York investment bank JP Morgan have come together to provide an enhanced experience supported by touchless commerce including contactless card payment and digital wallet acceptance and PCI-validated P2PE security.

“FreedomPay is excited to expand our relationship with JP Morgan to offer greater functionality to millions of shoppers across in-store payments,” said Tony Hammond, senior vice president at FreedomPay. “Advances in technology and changes in consumer behaviour since Covid-19 has led many merchants to rethink their approach to customer experiences and the world of commerce.”

FreedomPay’s platform offers benefits to retail brands, including:

• The ability to unify commerce across properties, channels and regions within a single open, fully agnostic, flexible platform.
• The opportunity to centralise all data reporting in one smart portal called Business Intelligence that shows payments and reconciliation records.
• The chance for shoppers to pay contactless in-store and to create a touchless ecosystem.
• The power to enhance commerce by merging security, identity, payments, loyalty and advertising.

“Our work with FreedomPay will support us in offering an in-store payment option to build upon our established ecommerce processing capabilities,” said Basil Bailey, head of product for Emea merchant services at JP Morgan. “Streamlining merchants’ operations will help save them costs, time and drive growth.”

FreedomPay’s Next Level Commerce platform transforms existing payment systems and processes from legacy to leading edge. The technology has been purpose built for payments, security, identity and data analytics in-store, online and on-mobile and is supported by rapid API adoption.