Israeli company A2Z Smart Technologies has deployed its latest Cust2Mate 3.0 smart shopping carts at Franprix in Paris, France.

Franprix is a grocery chain that operates more than 600 stores in France.

The launch is part of a framework agreement with IR2S, an integrator of retail technologies, to deploy 30,000 smart carts by 2026 across retail chains in France.

The A2Z Cust2Mate smart shopping carts that were deployed have an all-in-one clip-on panel equipped with AI technology, self-scanning and in-cart payments for a convenient pick-and-go experience. The 3.0 carts combine online and physical shopping to offer promotions and personalised product recommendations as if shopping online. These carts enhance convenience, redefine the shopping experience and streamline the checkout process, improving shopper satisfaction while increasing basket size and reducing shrinkage for retailers.

Shoppers based in Paris were able to use the carts for the first time during the public launch this month.

“The enthusiasm and positive feedback we received from our customers yesterday show that they are eager to embrace new technologies that enhance the shopping experience,” said Tahar Ben Abdlkader, store manager of the Franprix (www.franprix.fr) branch in Paris. “We are thrilled to be the first Franprix location to deploy Cust2Mate’s smart carts and look forward to continuing to revolutionise the way our customers shop.”

Marc Dahan, CEO of IR2S (ir2s.fr), added: “We are thrilled to advance our Cust2Mate partnership with the Franprix deployment. Cust2Mate’s 3.0 smart cart represents a significant leap forward in retail innovation, not only aligning with our vision of pioneering retail advancements but also setting a new benchmark for the industry across France.”

The smart shopping cart market (www.researchandmarkets.com/report/smart-shopping-cart) is projected to grow from $1.76bn in 2023 to $2.24bn in 2024 and is expected to continue growing at a CAGR of 27.6%, reaching $9.74bn by 2030.

The agreement between Cust2Mate and IR2S spans thousands of stores across the country, with an average of 300 carts per store. Franprix is part of this collaboration.

“We are proud to see our carts improve the shoppers’ experience and store operations at this leading grocery chain,” said Gadi Graus, CEO of A2Z Cust2mate (www.a2zas.com). “Our partnership with IR2S and Franprix’s dedication to innovation are key and we look forward to continuing and expanding our work here.”