Frame holds out for Hero to launch virtual shopping

  • April 27, 2021
  • Steve Rogerson

Iconic American fashion brand Frame has partnered with New York-based Hero to launch virtual shopping to online customers.

The virtual shopping service connects customers on live with stylists through chat and video consultations, and is already growing Frame’s average order values by 61%.

Virtual shopping is said to bring the Frame in-store experience to life online in an engaging and seamless way. Frame’s team of stylists can follow what customers are shopping for in real time, answer product questions and share personalised product recommendations – just like they would in-store – over chat and video.

The partnership with Hero follows the brand to its 15 retail locations, with the most recent openings being in major cities such as New York, Boston and Austin. Today, Frame is sold through its retail locations and ecommerce store, and department stores and boutiques across the world.

“At Frame, we pride ourselves on providing a best-in-class customer experience and are always looking for ways to enhance it by blending our online and offline channels in an engaging way” said Jens Grede, co-founder of Frame. “We’ve always believed that brands need to create an ecommerce platform that helps consumers shop on their terms. Through our partnership with Hero, we’re able to provide an authentic and easy virtual shopping experience for Frame shoppers from around the world.”

Frame’s stylists also use Hero for clienteling; to stay in touch with customers and share product updates by text, recommend complementary items, or send notifications when a product is back in stock.

Frame is an American fashion brand known for its collections in denim, cotton, leather and cashmere. The company’s founders Erik Torstensson and Jens Grede strive to design a modern versatile wardrobe through signature denim fits, cotton shirting and leather pieces. Since the brand’s inception in 2012 in Los Angeles, Frame has evolved from making handcrafted denim to offering ready-to-wear and accessories collections in fine natural materials.

Hero’s virtual shopping platform connects millions of shoppers with product experts via text, chat and video, all directly from a brands ecommerce store. Founded in 2015, Hero has raised $15m to date.