Pharmacy chain Dr Max is to implement Vusion Group technology in 1000 stores across the Czech Republic, Slovakia, Romania, Italy, Serbia and Poland.

Dr Max selected Vusion to digitalise its locations and create a connected store experience for staff and customers. The aim is to increase sales and operational efficiency, while fostering a better experience for consumers.

“Vusion Group’s innovations help us simplify and modernise how our pharmacies operate, from daily workflows to the way we engage with customers and patients,” said Branislav Chmela, group retail operation officer at Dr Max. “This partnership supports our ambition to lead the digital transformation of pharmacy care while reinforcing our strong position across Europe. By combining greater efficiency with smarter tools, we’re creating more space for our pharmacists to focus on what truly matters – providing personal, professional care.”

With VusionCloud, pricing and promotional updates will be centrally managed and automated, reducing the need for manual tasks at the pharmacy level. This will allow pharmacy teams to focus more on care and customer interactions.

At the same time, VusionCloud will provide Dr Max with tools to manage and monitor its in-store connected devices seamlessly, ensuring smoother daily operations and greater efficiency.

“We are thrilled to partner with Dr Max, the second-largest pharmacy chain in Europe, to support their digital transformation journey,” said Sébastien Fourcy from Vusion Group. “The pharmacy sector is a pivotal focus of our strategic plan, as it strengthens our presence in Central and Eastern Europe. This collaboration underscores our commitment to transforming physical stores into efficient, intelligent, connected and data-driven assets across Emea.”

The roll-out has already begun in 220 stores, and the target date for completion is the end of 2026. Dr Max will also benefit from the seamless integration of electronic shelf labels (ESLs) into the existing Cisco-Meraki wireless infrastructure across all its stores. Additionally, Vusion will be assisted by its value-added partner S&K (www.sk-solutions.com), which will support implementation and key technical services locally.

Dr Max (www.drmax.eu) has a presence in 17 countries, more than 3000 pharmacies and 20,000 employees, who serve millions of customers by offering pharmaceutical products, expert advice and personalised care. Founded in 2004 and owned by Penta Investments, Dr Max has grown rapidly through acquisitions and organic expansion, becoming the second-largest pharmacy group in Europe.

French firm Vusion Group (www.vusion.com) specialises in digitalisation for commerce, serving more than 350 large retailer groups in Europe, Asia and North America. By leveraging IoT and data technologies, it helps retailers re-imagine their physical stores into efficient, intelligent, connected and data-driven assets. Its products harness IoT, cloud, data and AI.