Supermarket chain Aldi is using gen AI across its stores in the USA to create product information for shoppers.

The technology comes from Florida-based Digital Wave Technology in the form of its AI-native One Platform.

This collaboration should enhance automation of digital channel product descriptions for Aldi, driving operational efficiency that translates into savings for its shoppers. Digital Wave’s gen AI will create on-brand product copy and enrich product attribution which can help boost customer engagement.

By using enterprise AI, Aldi hopes to expedite the delivery of precise, customer-focused product information to be used on the retailer’s digital touchpoints including web site, app and email. Digital Wave’s AI Copywriter creates search-engine-optimised product descriptions and multilingual marketing copy, enabling Aldi to scale content production efficiently and consistently. The AI product attribution enriches product data by extracting key product attributes from images and packaging.

It establishes a scalable foundation for the retailer’s growth across digital channels. Automated product attribution increases search visibility, organic search rankings and web site navigation, reducing customer confusion while boosting conversions and market share.

Aldi will continue to engage diverse customer segments with automated, on-brand, SEO-optimised product descriptions and marketing content across multiple channels.The automation of product copy and data management should improve operational efficiency. Accurate and compliant product information enhances the customer’s shopping journey, resulting in customer acquisition and loyalty.

“Aldi is a brand synonymous for innovation and excellence in every customer interaction,” said Lori Schafer, CEO of Digital Wave Technology. “Our AI-native options will integrate with the existing Aldi digital infrastructure, driving revenue growth and improving profitability while delivering exceptional product experiences. We’re excited to support Aldi as it continues to set benchmarks in the grocery sector.”

Aldi (aldi.us) is America’s fastest-growing retailer, serving millions of customers across the country each month. It helps customers save time and money through convenient shopping options via in-store, kerbside pickup or delivery at shop.aldi.us.

Digital Wave Technology (digitalwavetechnology.com) specialises in AI-native enterprise technology for consumer industries including retail, consumer goods and healthcare. The company’s One Platform provides a single source of truth, with product information management and master data management at the core.