Spanish fashion retailer Desigual is deploying MishiPay mobile self-checkout technology in stores in Barcelona and Madrid.

UK firm MishiPay’s technology is for shopping in physical shops and transferring the immediacy of the online experience to the real world. Shoppers can scan the barcode of products and pay via their mobile phone, eliminating the need to visit a checkout.

Consumers are increasingly digital and, according to 2020 data, more than half of online sales on desigual.com are made via mobile or tablet and 75% of traffic comes from a mobile device. For those consumers who prioritise speed and privacy during the checkout process, this technology enables a contactless shopping experience complete with secure, convenient payment methods.

“The trend is to offer new payment options and facilitate shopping in a different way, frictionless and with greater autonomy, also in physical establishments,” said Javier Fernández, head of Desigual’s technological innovation area. “We want to respond to the needs of all types of consumers, regardless of the channel in which they shop, which is why we are committed to looking to the future and offering our customers an innovative omnichannel shopping experience, 100% Desigual.”

This technology is being tested in five stores in Madrid and Barcelona. Customers can download the app or access the web app once they are in the shop and move freely by scanning the barcodes of the garments they select.

“We are proud to be launching our technology with Desigual, a brand that constantly innovate and seek new ways to delight their shoppers,” said Mustafa Khanwala, CEO of MishiPay. “We are excited to see the impact our technology can have in transforming the in-store experience for Desigual’s shoppers while simultaneously enabling increased operational efficiency.”

Following the pandemic, the expectations and behaviour of brick-and-mortar shoppers has changed. According to research conducted by MishiPay, 45% of shoppers are now less likely to enter a store if they need to wait in line to pay. By implementing MishiPay, Desigual have taken steps to create autonomous shopping experiences, reducing the need for interaction with staff and eliminating the need to touch store hardware.

MishiPay brings the online checkout experience to physical stores, giving shoppers the ability to scan and pay for their shopping using their mobile phones. Founded in 2015, MishiPay has grown quickly and now serves its Scan & Go technology to some of the largest retailers in the world, deployed in hundreds of stores, across 14 countries.

MishiPay can integrate this technology quickly and cost-effectively into retailers’ existing systems without the need for additional hardware, making it possible for shops and shoppers to benefit from the best of the online and in-store worlds.

Desigual is an international fashion company founded in Barcelona in 1984. The company has more than 2700 employees and is present in 107 countries through ten sales channels, 438 mono-brand shops and six product categories – Woman, Man, Kids, Accessories, Shoes and Sport.