Chinese smart retail firm Datallen this month presented its electronic shelf label (ESL) and barcode identification technology at Gitex in Dubai and the 138th China Import & Export Fair in Guangzhou.

The twin appearances, it said, reflected the growing global interest in China’s digital retail technologies and the continued integration of IoT and display systems across industries.

Datallen and its parent company Sunlux IoT participated in Gitex with ESLs, LCD digital signage and barcode scanning devices, drawing attention from global system integrators, retailers and technology partners.

At the exhibition, Datallen’s ESLs illustrated how smart displays can reshape retail operations. The ESLs, featuring real-time data synchronisation, low power consumption and high-contrast visual clarity, demonstrated the potential of digital technology to enhance pricing accuracy and operational efficiency.

The display also highlighted how flexible screen sizes and customised software integration can adapt to different retail environments, from supermarkets and convenience stores to specialty shops and logistics facilities.

Meanwhile, Datallen’s LCD digital signage drew attention for its high-definition visual capabilities and versatile display options. The showcased 25.4cm single and dual-screen models offered full-colour displays designed for promotional content and in-store communication. The application of LCD signage in retail spaces showed how digital content can enhance customer engagement and improve the overall shopping experience through dynamic visuals and flexible content scheduling.

Sunlux IoT’s barcode scanning equipment also gained recognition during the exhibition for its decoding speed, durability, and ability to operate efficiently in warehouse and logistics environments.

Simultaneously, at the 138th Canton Fair, Sunlux IoT and Datallen continued to attract attention from global buyers, distributors and partners. The exhibition served as a gateway for discussions on how smart retail technologies can support business digitalisation and improve competitiveness in international markets.

On the stand, visitors from different sectors explored the practical applications of ESL and barcode technologies in global retail operations. Many discussions centred on the role of IoT-enabled tools in addressing labour shortages, pricing accuracy and the demand for real-time information management. The showcased systems demonstrated how digitised display and identification technologies can reduce manual workload, improve store efficiency and support sustainability through paperless operations.

The presence of Datallen (www.datallen.com) and Sunlux IoT (www.xl-scan.com) at both exhibitions is said to underscore the rising demand for integrated digital technology capable of bridging the gap between front-end retail experiences and back-end data systems. By combining display innovation and data intelligence, these technologies are shaping a more responsive, connected retail environment.

Experts and attendees at the exhibitions noted that the future of retail will increasingly rely on cross-functional systems that integrate display, sensing and data exchange. Technologies such as ESLs (www.datallen.com/electronic-shelf-labels/) and digital signage (www.datallen.com/lcd-digital-signage/) are seen as key enablers of this shift, providing the infrastructure for dynamic pricing, interactive marketing and sustainable store operations.