Chinese local on-demand delivery and retail platform Dada says its Haibo online retail operating system has been adopted in more than 4300 stores.

These include shops owned by chains Sofly Supermarket, Da Zhang Supermarket and Hui You Supermarket.

As of last month, the system has established partnerships with more than 120 large and medium-sized supermarket chains, with over 4300 retailer stores adopting it.

Haibo integrates the operations of marketing, products, users, account reconciliation and order fulfilment in a systematic, digitalised and standardised platform, which has improved operating efficacies and reduced cost for many retailers in China.

According to the latest list of 2020 China’s Top 100 supermarket chains released by the China Chain Store & Franchise Association (CCFA), 45 of the top 100 supermarkets have been adopting the system. And Haibo was awarded the 2020 China’s Best Practice Case of Retail Digitalisation and 2021 Best Practice Case of Retail Digital Transformation and Technology Application by the CCFA.

Besides providing technology and systematic capacity, Haibo also has a team to customise services for the retail stores and help retailers solve problems in actual operations. Sofly Supermarket, for example, started the partnership with the system in mid-June, and achieved the 100% deployment of Haibo in all its online stores in August.

Dada Group is a platform of local on-demand retail and delivery in China. It operates JDDJ, one of China’s largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The two platforms are interconnected.

Dada Now enables improved delivery experience for participants on the JDDJ platform through its accessible fulfilment technology and on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform.