Israeli smart retail technology firm A2Z Cust2Mate has secured an initial order for 3000 of its Cust2Mate 3.0 smart carts from Trixo, its partner in Latin America and Mexico.

The value of the order exceeds $25m, and the carts are for a major international retail chain operating in Latin America, and will be rolled out early next year.

According to the agreement, they will be deployed under the company’s recurring revenue model, with monthly charges applied per unit for at least 36 months.

To support this deployment and future expansion efforts, A2Z Cust2Mate and Trixo have agreed to immediately begin building a dedicated local team to facilitate the rollout and to support the adoption of the Cust2Mate smart cart in additional territories and retail environments.

“We are excited to take this next step with A2Z Cust2Mate and bring their innovative smart cart technology to the Latin American market,” said Roberto Campos, CEO of Trixo (www.trixogroup.com). “This order represents the first step in delivering advancements to leading retailers across the region, that will revolutionise the instore customer experience.”

Gadi Graus, CEO of A2Z Cust2Mate, added: “The order builds on our partnership and validates the growing demand for our smart carts. It also reflects our strategic focus on international growth and recurring revenue streams. We look forward to supporting Trixo and its customers in transforming the in-store shopping experience.”

A2Z Cust2Mate (www.cust2mate.com) has as its flagship product a proven-in-use mobile self-checkout shopping cart. With its user-friendly smart algorithm, touchscreen and other technologies, it streamlines the retail shopping experience by scanning purchased products and enabling in-cart payment so customers can simply pick and go, and bypass long cashier checkout queues. This results in a more efficient shopping experience, less unused shelf-space and staffing requirements, and command and control capabilities for store managers.