South-Florida family-owned American furniture and mattress retailer City Furniture plans to integrate the full suite of 3D Cloud’s visualisation tools for furniture over the next six to eight months.

Ohio-based 3D Cloud specialises in 3D digital asset management and 3D product visualisation for furniture.

“3D Cloud are experts at understanding the customer’s journey and have developed best-in-class technology to help address customers’ pain points,” said Andrew Koenig, CEO of City Furniture. “We’re excited to offer our customers an engaging shopping experience that seamlessly combines online and in-store elements. This partnership allows us to create a unique experience that not only attracts our customers but also guides them in making confident purchasing decisions, setting a new industry standard.”

These visualisation tools will address common furniture buying questions by allowing shoppers to see how pieces will fit in their space and match with their existing decor. The technology will help them visualise their purchases in a real-world context, answering critical questions about size, style and compatibility before making a decision.

“At 3D Cloud, we are inspired by City Furniture’s journey,” said Beck Besecker, CEO of 3D Cloud. “City was founded by two brothers with a shared vision and grounded in service, much like our own company. We understand the importance of building on and preserving a family legacy while always looking towards the future and what’s next. This partnership embodies our mutual commitment to innovation and excellence.”

City will be able to create 3D content once and use it across all 3D customer experiences. This could help the company redefine the customer experience and continue to grow its reputation in furniture retail innovation.

Additionally, this technology will enhance City’s free design services, which provide one-on-one expert assistance, helping customers choose hand-picked products that match their style, space and budget. By integrating 3D Cloud’s tools, City can offer a more personalised and accurate design experience, ensuring customers feel confident and satisfied with their furniture choices.

“We are poised to create a ground-breaking hybrid approach to retail, leading the industry into the future,” said Koenig. “Our collaboration with 3D Cloud underscores our commitment to innovation and delivering next-level value to our customers.”

City Furniture (www.cityfurniture.com) operates over thirty showrooms from Miami to Vero Beach, and in south-west and central Florida, as well as fourteen Ashley Home showrooms as the brand’s south-east and south-west Florida licensee.

3D Cloud (3Dcloud.com) has offices in Miamisburg, Ohio; St. Petersburg, Florida; and London, England.