The Cloud 7 family entertainment centre at Cannon Beach in Arizona is to use checkout-free shopping technology from California-based Zippin.

In Mesa, Arizona, Cannon Beach is a mixed-use destination redefining family entertainment and leisure. Zippin’s checkout-free shopping experience is set to elevate convenience for guests, offering visitors a fast, seamless and modern retail experience.

Spanning 37 acres, Cannon Beach is anchored by the Revel Surf park, the world’s first to feature both a large travelling wave and a stationary rapid surf wave. This development also includes a four-story hotel, modern office buildings, co-working spaces, a fitness centre, experiential dining, shops and community spaces with fire pits, cabanas, splash pads and outdoor games.

With Zippin’s checkout-free technology, shoppers can simply enter, pick up what they need and leave, whether they are grabbing a post-surf snack or stocking up on essentials.

“Cannon Beach plans to be a disruptor of the long-standing movie theatre institution and Zippin contributes heavily to our commitment to ensuring the patrons’ precious time is used building lasting memories and not standing in line for concessions,” said founder Cole Cannon.

Together with Zippin, Cannon Beach (cannonbeachaz.com) says it is setting a standard for smart shopping, creating a dynamic, family-friendly destination that complements the vibrant community of Mesa.

“Cannon Beach is creating something truly extraordinary, an immersive blend of innovation and unforgettable experiences,” said Krishna Motukuri, CEO of Zippin (www.getzippin.com). “Incorporating our checkout-free technology enhances the way guests experience this remarkable destination. We’re proud to partner with Cannon Beach to make frictionless retail a core part of their vision.”