Canadian food and pharmacy chain Metro is using technology from Israeli firm Bringg to enhance the omnichannel customer experience as the growth of digital channels in food retail increases.

Metro is adding contactless delivery and kerbside pick-up, and improving operational efficiencies to scale in light of shifting consumer behaviour and expectations.

Bringg provides a delivery and fulfilment orchestration platform. Metro has some 950 stores and around 650 drugstores in Québec and Ontario. The partnership will help Metro provide a relevant omnichannel customer experience, especially as more consumers are adopting online shopping as part of their shopping habits.

In doing so, Metro will offer more flexible options to their customers to get their grocery, including contactless delivery and kerbside pick-up, and improve operational efficiencies with dynamic routing and smart in-store operations.

In light of Covid-19, consumers have changed purchasing behaviour, integrating online shopping to purchase food. In doing so, consumers still expect the same experience online as they are used to experiencing in-store, especially when it comes to fulfilment. Bringg’s delivery and fulfilment orchestration platform provides the capabilities to pivot with consumer expectations and properly support end-to-end grocery.

“Today’s customers want a consistent and enjoyable experience, regardless of their purchase channel,” said Tamir Gotfried, CRO and GM for the Americas at Bringg. “We are honoured to work with Metro to provide an omnichannel customer experience and help ensure they meet and exceed customer expectations during a time when customer loyalty is on the line. Our powerful solution for delivery and fulfilment orchestration will help Metro scale operations and we look forward to working together to transform the way they serve customers.”

By working with Bringg, Metro will be able to provide increased capacity for contactless purchases and increased communication with consumers to make their entire purchase journey enjoyable, whether that be in-store or online.

“Providing an exceptional customer experience is a top priority for us at Metro regardless if our customers wish to shop us with kerbside pick-up, using delivery, or in our stores,” said Christina Bédard, vice president at Metro. “Bringg will help us remain agile and offer more options to our customers to get their grocery with a seamless experience that fit their needs. Our customers rely on us to be their trusted food retailer and we are excited to offer stronger capabilities to meet their expectations.”

Bringg helps enterprises scale up and optimise their logistics operations with data-led delivery and a fulfilment cloud platform. Using Bringg, retailers and logistics providers can enable innovative delivery and fulfilment models that widen the customer experience, optimise logistics operations and scale business channels for growth.