Bolt combines online and offline checkout

  • September 14, 2022
  • Steve Rogerson

California-based checkout technology company Bolt has launched Checkout Links, an easy-to-set-up way for retailers to let their shoppers check out with a single click across online and offline experiences.

Fashion retailer Revolve is one of the first to use Checkout Links to enable a branded, one-click checkout, see now, buy now experience. During last week’s Fashion Week in New York, Bolt powered the checkout for Revolve, allowing shoppers to scan a QR code that immediately directs them to a pre-populated, Revolve-branded checkout page for a one-click purchase.

Retailers can convert high-intent shoppers by using Checkout Links in brand-owned digital channels such as emails, blog posts and chat, letting consumers seamlessly complete their purchases. Checkout Links can also be used in physical formats such as real shops, interactive signs, trade shows and events, where users can simply scan a QR code to purchase items in one click. If an item is out of stock in a particular size in-store, a shopper can scan a QR code on the item’s tag and be taken directly to the product page, where they can select their size and complete their purchase online.

“Revolve is committed to providing a best-in-class, seamless customer experience that always keeps our brand front and centre,” said Mike Karanikolas, co-CEO of Revolve Group. “We chose Bolt’s Checkout Links because it allows us to extend our strong storefront presence and complements our established brand experience. It gives our customers an easy way to purchase items with one click from wherever they choose to engage with Revolve, online or offline.”

Maju Kuruvilla, CEO of Bolt, added: “Revolve has always been a digitally savvy retailer putting its customers at the heart of the brand. We’re excited to launch Checkout Links to help Revolve strengthen its relationship with its shoppers and drive more revenue in the busy months ahead. It’s so important for all retailers to maximise conversion in every part of their omnichannel strategy.”

The companies now plan to roll out Bolt’s one-click checkout on Revolve’s web site.

Revolve Group was founded in 2003 by co-CEOs Michael Mente and Mike Karanikolas.