Bolt acquires Tipser to simplify ecommerce checkout

  • November 30, 2021
  • Steve Rogerson

California-based checkout and shopper network Bolt has acquired Tipser, a Swedish tech company enabling commerce on any digital surface.

The goal is to realise their shared vision of enabling shoppers to check out immediately at the point of discovery.

Around 84% of shoppers look for insights on at least one social media platform before purchasing, according to Pew Research Center, and 52% of socially-engaged shoppers have initiated a purchase through a social platform, according to Inmar Intelligence. Meanwhile, the creator economy is a booming $104bn market, according to CB Insights, and demands better monetisation tools to accelerate growth.

While social commerce is still nascent in the history of ecommerce, its adoption has ramped up over the past year, and technology that makes checkout simpler and more trusted at the point of discovery, without sacrificing a publisher’s, creator’s or brand’s relationship, could win.

Tipser has spent the past ten years perfecting its embedded commerce technology that allows consumers to purchase products natively on any surface, whether that be an online publication, mobile marketplace, price comparison site, social media platform or search engine.

Building on Tipser’s technology, Bolt will be leveraging Tipser’s turnkey publisher marketplaces, touchless merchant integrations and headless implementation capabilities to enhance Bolt’s remote checkout option. By combining forces between Tipser’s technology and Bolt SSO Commerce, remote checkout will enable publishers who struggle to build direct relationships with their consumers to leverage Bolt’s one-click account creation and tap into Bolt’s network of shoppers.

The launch gives shoppers the ability to check out directly and safely at any point, whether that’s on a content web site, a social network or a shopping app. Publishers and creators gain the ability to monetise traffic by offering their visitors an instant in-app or onsite one-click checkout and converting these visitors into loyal shoppers, instead of sending them away to other sites via affiliate links.

Merchants get the ability to boost conversion rates while ramping up revenue and account creation via the Bolt network, all while being able to receive and manage orders from multiple channels as if the remote checkout is taking place natively on their web sites.

With tens of millions of shoppers in the Bolt network, publishers such as Bustle, Zoe Report, W Magazine, Elle, Cosmopolitan and InStyle will be able to build direct relationships with their visitors by unlocking SSO Commerce to turn anonymous visitors seamlessly into logged-in account holders and monetise traffic on-site, all while offering users an instant one-click checkout instead of redirecting them to another site.

“Tipser and Bolt share the same goal of enabling checkout to take place anywhere,” said Ryan Breslow, CEO of Bolt. “Our acquisition of Tipser couldn’t be more synergistic for the future of remote checkout. Tipser has proven success in giving shoppers the opportunity to directly check out through inspirational content. By joining forces with Tipser, the sky’s the limit when it comes to unlocking the power of shopper identities to check out everywhere.”

With this acquisition, Bolt will soon be powering one-click checkouts on remote surfaces throughout the USA, Canada, UK and all EU territories.

“It is very rare to find a partner with such symbiosis in culture, vision and offerings,” said Marcus Jacobsson, CEO of Tipser. “Both our companies were built on the foundation of a conscious culture, growing thriving businesses by putting our teams first. Even though we come from complementary business offerings, we share exactly the same vision enabling every digital surface to become transactional. With our forces combined, we’re able to give hundreds of millions of consumers access to a safer, faster and more convenient way of shopping online. We’re deeply impressed by Bolt’s team and are eager to embark on this exciting journey together.”

Jason Wagenheim, president of Bustle Digital Group (BDG), added: “BDG partnered with Tipser earlier this year to launch a pioneering commerce initiative across our sites that allows our readers to seamlessly transact on our content through a native checkout. Tipser’s platform has been instrumental in providing us with an elevated shopping experience for our readers. We clearly see the benefits of adding Bolt’s one-click checkout and account creation capabilities to what we have already built with Tipser, and we are so excited to expand our commerce offering in 2022 for our readers and retail partners alike.”

Founded in 2014, Bolt is headquartered in San Francisco and has offices in New York, Salt Lake, Seattle, Toronto and now in Stockholm, Wrocław and Barcelona.