German department store chain Galeria has teamed up with Arizona-based Blue Yonder to enhance the in-store and online shopping experience.

The chain is deploying Blue Yonder’s AI-driven demand and replenishment capabilities to strengthen its commitment to quality and convenience.

In today’s rapidly evolving retail landscape, consumers increasingly seek personalised shopping experiences tailored to meet their demand requirements. For omnichannel retailers, success depends on seamlessly delivering high-quality products and customer service powered by technology that supports a demand driven, omnichannel strategy.

That is why Galeria has chosen to deploy Blue Yonder’s demand and replenishment capabilities to strengthen its supply chain and enhance operational efficiency. This investment enables the retailer to deliver a responsive and seamless shopping experience across in-store and online channels.

Galeria previously relied mainly on manual processes that limited the company’s ability to forecast demand and accurately allocate inventory across its stores. Collaboration between Galeria’s IT, purchasing and supply chain and Blue Yonder improved the retailer’s data quality, availability and business process. The collaboration was also pivotal in establishing well-defined system interfaces to support seamless data integration and automation. A milestone in this transformation was the development of a forecasting model, built through analysis of transactional and promotional data.

“Galeria’s supply chain management is undergoing a significant transformation, with a primary focus on boosting customer satisfaction,” said Moritz Winter, chief supply chain officer at Galeria. “To achieve this, it was crucial to enhance both stock availability and allocation accuracy. There was an urgent need to improve the management of allocations and replenishments, streamline business processes, and implement standardisation and automation.  Galeria recognised Blue Yonder as the ideal supply chain provider for this transformation.”

Alexander Rings, director at Galeria, added: “Blue Yonder’s demand and replenishment capabilities provide a high level of standardisation, AI-driven forecasting and processes simplification, making them a perfect fit for our needs. The implementation was initially designed to help us transform into a customer- and demand-driven supply chain by leveraging software as an enabler. However, it also reshaped our understanding of central business processes and needs. While stock availability increased significantly, we are in parallel working on fundamentally improving data and buying processes.”

With Blue Yonder’s AI-powered demand and replenishment capabilities, Galeria will be able to use a fully automated machine-learning model that enhances supply chain agility and resilience, allowing rapid adaptation to local demand, market shifts and external factors. It can improve customer service levels by aligning inventory with actual demand, reducing stockouts, overstocking and waste.

The technology can streamline lifecycle management, especially for seasonal and promotional products, and accelerate new product introductions and optimise seasonal assortment plans. It can also enhance end-of-life product management, reducing markdowns and excess inventory through demand pattern analysis.

With Blue Yonder’s capabilities now live, Galeria can forecast, plan and execute with more accuracy to optimise inventory, improve fulfilment and drive operational efficiency across in-store and online channels. This transformation not only strengthens Galeria’s supply chain but also deepens customer loyalty through a seamless shopping experience.

“We are proud to collaborate with Galeria to optimise their supply chain,” said Vince Beacom, president for global retail at Blue Yonder. “As Galeria continues its business and processes innovation, we look forward to being a key provider and advisor in their journey, ensuring that their supply chain evolves alongside their success.”

With around 185 million visitors a year and 83 stores in 70 cities, Galeria (www.galeria.de) is the largest department store in Germany.

Blue Yonder (blueyonder.com) specialises in end-to-end digital supply chain transformation. With a unified, AI-driven platform and multi-tier network, it helps businesses operate sustainably and scale profitably.