Location-powered advertising and analytics firm Blis has combined location data with customer characteristics and online behaviour information to help retailers find, target and reach more shoppers and drive them in store or online.

UK firm Blis has launched Prospect Targeting, which works by combining the accurate real-world behaviour that only movement data can provide, with consumer data such as car and home ownership, household income and lifestyles, as well as demographic and socio-economic factors.

Additionally, it incorporates online behaviour, including what apps consumers use, what web sites they browse, what games they play and what times of day and days of week they use their devices, resulting in deep insights into a brand’s customers.

Using intelligent affinity and index modelling, this product helps brands expand their customer base by finding and targeting new and lapsed customers at scale without reliance on personal data. Built with consumer privacy at the forefront, it uses only aggregated and anonymised data throughout.

“With the holidays just around the corner, brands are trying to re-engage with their customers and prospect new audiences after a year of dramatic change that has been difficult for retailers, and indeed all verticals,” said Aaron McKee, CTO at Blis. “With Prospect Targeting, we’re giving companies an edge by enabling them to reach a whole new customer base with the precision of location-based retargeting and the scale of TV audience targeting. Connecting customer characteristics with online activity and Blis’ accurate real-world behavioural intelligence will help brands find more customers like the ones already buying and drive sales, both in store and online.”

In April, Blis responded to the growing crisis quickly by releasing Habits to Home Targeting to address the challenges faced by brands reaching a stay-at-home Covid-19 world. With the addition of this latest product, Blis is now helping brands rebuild and expand their audience to drive more customers in store or online.

Blis specialises in location-powered advertising and analytics, helping brands understand, reach and engage consumers globally to deliver measurable results. Because location data are the most accurate indicator of real behaviour and intent at scale, Blis uses these data to map real-world consumer behaviour based on where people are and where they’ve been, uncovering the truth about what people actually do.

The platform provides transparency, accuracy and scale through four proprietary technologies – Smart Pin, Smart Scale, Smart Places and Smart Households – allowing for more effective planning, activation and measurement for marketers and business decision makers.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with companies including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, Blis reaches over a billion mobile devices a year.