California-based Big Sur AI launched its expanded AI ecommerce product suite at last week’s Shoptalk show in Las Vegas.

The platform provides specialised AI agents to transform online shopping experiences by delivering personalised, interactive customer engagement that mimics in-store assistance, boosting traffic and brand visibility in AI search engines, and helping retailers increase their sales by up to 15%.

“Online shoppers today expect immediate, personalised assistance, yet most retailers, especially small and mid-sized businesses, lack the resources to deliver this experience,” said Vinod Ramachandran, CEO of Big Sur AI. “Our expanded suite of AI agents democratises access to sophisticated AI, allowing merchants of all sizes to compete effectively without paying fees for every customer acquisition.”

Designed to optimise the pre-purchase experience, Big Sur AI’s expanded suite of AI agents includes:

• Sales agent:Delivers real-time, conversational product guidance, ensuring shoppers find what they need
• Content marketer: Generates hundreds of landing pages in minutes, enhancing brand visibility in AI-driven search and driving new traffic
• Adaptive AI quiz: Provides guided product discovery to increase purchase confidence and reduce cart abandonment
• Data scientist: Instantly answers questions on business and product metrics, surfacing actionable insights to accelerate decision-making

Big Sur AI partnered with the inventor of heel-first footwear brand, Kuru Footwear (www.kurufootwear.com), which was seeking a way to boost sales by quickly and efficiently guiding customers to the right product. CMO of Kuru, Preston Van Dyke, said: “Big Sur AI doubled our Shoe Finder Quiz conversation rates. They’re an agile and solid partner to have.”

The company has also launched of an innovators programme, an exclusive initiative designed for forward-thinking brands and retailers seeking to accelerate AI transformation and foster collaborative innovation. Through this programme, qualified participants can rapidly advance their AI adoption while joining a community of industry pioneers committed to shaping the future of retail.

With this, up to $2m in Big Sur AI-attributed sales are free; there are no fees until the store achieves up to $2m in Big Sur AI-attributed sales, ensuring zero financial risk during implementation.

Users can collaborate with similar retailers through multiple channels who share the same vision through diverse interaction opportunities. They also gain early access to new features and direct input on the product roadmap.

Big Sur AI (bigsur.ai) helps retailers and brands increase their conversion rates and sales through specialised AI agents for sales and marketing.