Badger set to upgrade Stop & Shop robots

  • September 26, 2023
  • Steve Rogerson

Kentucky-based Badger Technologies has upgraded Marty the Robot at more than 300 Stop & Shop stores throughout north-east USA.

The robot now conducts product checks to help ensure greater on-shelf availability for customers by alerting shop assistants when items need re-stocking. In addition to flagging out-of-stocks, this smarter version of Marty detects misplaced items while continuing the usual task of spotting potential floor hazards and spills.

The multipurpose autonomous robots were first rolled out at Stop & Shop stores in 2019, representing the grocery industry’s first large-scale rollout of in-store robotics.

“Marty has delivered tremendous value for us already in terms of creating a safer in-store environment, and we’re excited to announce these new automated shelf-scanning capabilities, which will deliver even more value for customers and associates,” said Gordon Reid, president of Stop & Shop. “With Marty’s new ability to find and fix on-shelf product availability and to confirm pricing information, associates can spend even more time with shoppers.”

In addition to new in-store duties, Marty is taking on a bigger role outside the store to support Stop & Shop’s Feed it Forward initiatives to make a positive impact in the community. Marty recently paid a visit to a young boy recovering from cancer as part of Stop & Shop’s fundraising campaign for paediatric cancer, and Marty will be out and about even more to help fight hunger, honour members of the military, and tackle breast cancer alongside the American Cancer Society.

Last week, Marty joined Stop & Shop and the Boston Red Sox for a special appearance at Fenway Park in honour of Hunger Action Month. Together, these organisations are working to address food insecurity among students through the Stop & Shop School Food Pantry programme.

“Over the years, Stop & Shop has done a great job of communicating the robot’s purpose, and Marty has gained a loyal following among shoppers and community members of all ages,” said William BJ Santiago, CEO of Badger Technologies. “The addition of inventory, pricing and trend data with the introduction of this upgraded Marty reinforces Stop & Shop’s continuing dedication to improving storewide efficiencies while creating long-lasting value for customers.”

As part of Stop & Shop’s connected-customer strategy, the new Marty uses computer-vision technology, AI-driven business intelligence, and cloud-based analytics to improve the in-store experience for shoppers. Real-time inventory tracking enables Stop & Shop ( to expedite restocking and price corrections. Marty also continues to monitor floor conditions and potentially mitigate risk of slip-and-fall accidents. Equipped with multiple sensors, Marty traverses store aisles while navigating without disrupting the shopping experiences.

Retailers are integrating robots such as Marty to improve omnichannel shopping experiences. The ability to identify and resolve product and price discrepancies quickly increases the integrity of order fulfilment, warehouse, inventory, PoS and ecommerce systems while boosting supplier forecasting and planogram compliance. Moreover, having precise product locations assists with ecommerce, online order picking, mobile shopping apps and kerbside delivery.

Equally important are dynamic updates on buying trends and customer preferences to personalise shopping experiences and increase store profitability.

Badger Technologies ( is a product division of Jabil, a manufacturing technology provider that delivers design, manufacturing, supply chain, and product management services. A robotics pioneer, Badger has deployed more than 650 robots that automate hazard detection, and resolve a host of inventory and data disconnects to improve on-shelf product availability, price integrity, store profitability and shopping experiences.