Avery Dennison RFID ensures fresh bread at Kroger

  • October 29, 2024
  • Steve Rogerson

Supermarket chain Kroger is to use RFID sensors from Ohio-based Avery Dennison for item-level digital identification. The goals are to improve inventory accuracy, increase freshness, reduce waste and optimise staff time.

Avery Dennison will begin working with Kroger to build a better staff and customer experience through RFID inventory automation technology. This collaboration makes item-level digital identification possible, enabling more frequent and more accurate inventory information.

“Kroger’s customers and associates are at the heart of everything we do,” said Jordan Poff, vice president of retail operations at Kroger (www.kroger.com). “Our work with Avery Dennison will improve inventory visibility, which means products will be on the shelves when our customers want them, while enabling our associates to spend more time with our customers.”

This collaboration will begin in the bakery department, implementing RFID-embedded labels on each item, providing time savings and data to automate inventory management and freshness optimisation. It is a step towards delivering a more seamless customer and staff experience across all fresh categories long term.

“For decades, Avery Dennison has been the driving force behind connecting physical products with a digital identity to unlock data accuracy and efficiency in retail and supply chain operations,” said Julie Vargas, vice president at Avery Dennison. “With this collaboration, we are committed to Kroger’s initiatives to optimise associate time, reduce waste from overproduction and ultimately deliver a uniquely valuable customer experience.”

For more information about how Avery Dennison is driving innovation in the food industry through RFID, visit www.identificationsolutions.averydennison.com.

Avery Dennison (www.averydennison.com) is a materials science and digital identification company that provides branding and information products that optimise labour and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and connect brands and consumers. It has 35,000 employees in more than 50 countries. Reported sales in 2023 were $8.4bn.