US home improvement retail chain Lowe’s is offering in-store shoppers an Apple Vision Pro-powered experience to visualise and design their dream kitchens using spatial computing.

Launched for online shoppers in February, Lowe’s Style Studio will now pilot in three test stores this month.

Purpose-built for Apple Vision Pro, it immerses users in a high-fidelity 3D kitchen environment, and enables them to explore, imagine and bring their project to life in minutes. Using Apple Vision Pro’s intuitive input system, which is controlled by a user’s eyes and hands, Lowe’s Style Studio reimagines the art of kitchen visualisation, making it a more accessible and confidence-building experience. Shoppers can use Apple Vision Pro in collaboration with a dedicated Lowe’s associate to design their dream kitchen.

“Lowe’s has a history of breaking new ground in our industry, and being the first home improvement retailer to offer an Apple Vision Pro experience in select stores is an exciting step in our omnichannel journey,” said Seemantini Godbole, Lowe’s executive vice president. “We believe Apple Vision Pro can enhance in-store kitchen design experiences, empowering our customers to visualise their dream kitchens using advanced spatial computing technology.”

The in-store experience centres on an immersive kitchen visualisation session, where shoppers wear Apple Vision Pro and run the Lowe’s Style Studio app to explore pre-set styles and customise hundreds of real-world materials, fixtures and appliances. A Lowe’s associate will guide users through the process during their one-on-one appointment. They can choose from nearly 80 billion design combinations, creating a kitchen inspiration that is uniquely their own. When they have found a winning theme, they can save their style selections, email, text or AirDrop them as a PDF to friends, family, a designer or contractor, and ultimately shop them in store, online or in the Lowe’s mobile app.

The pilot will launch in three select stores, kicking off in Lowe’s hometown at its central Charlotte, North Carolina store this week. Later in the month, the experience will be available at Lowe’s stores in North Bergen, New Jersey, and Sunnyvale, California. Customers in these pilot markets will be able to access an online booking tool to select the time and date that works best for them, and Lowe’s will also accommodate a limited number of walk-ins.

Lowe’s Style Studio is the latest development in a portfolio of innovations from Lowe’s Innovation Labs, a team focused on imagining, exploring and accelerating the future of home improvement through emerging technologies. The organisation has developed features such as Measure Your Space, a room measurement tool that uses Arkit and the lidar scanner on iPhone, experiences such as Lowe’s Product Expert, a custom GPT that delivers home improvement product recommendations via generative AI, and the home improvement retail industry’s first interactive store digital twin.

To learn more about Lowe’s Style Studio in-store availability and to select an appointment, visit www.lowesinnovationlabs.com/projects/lss-in-store.

Lowe’s (Lowes.com) is a home improvement company serving approximately 16 million customer transactions a week in the USA. With 2023 sales of more than $86bn, Lowe’s operates over 1700 home improvement stores and employs approximately 300,000 people. It is based in Mooresville, North Carolina.