Californian fashion house Amiri has selected Tulip’s suite of retail cloud-based mobile technology to propel it into its next stage of growth.

Amiri is using Canadian firm Tulip’s digital retail technology to provide an authentic customer experience that stays true to the brand’s roots as it scales.

Founded in 2014 by CEO and creative director Mike Amiri, Amiri is celebrated for its bold artistic vision and craftsmanship. The Los Angeles-based retailer now has a high-growth plan to expand globally and from online-only into brick-and-mortar, the latter of which is powered by Tulip’s technology.

“Tulip’s technology lets retailers create authentic, seamless and consistent instore and omnichannel experiences for customers,” said Ali Asaria, CEO at Tulip. “Amiri represents the height of craftsmanship, luxury and glamour. We’re thrilled to partner with them to provide technology that will help share their story more broadly and create the modern retailer experience customers are craving.”

Tulip is committed to guiding connected stores by helping them adapt for the new retail world. Amiri will be implementing a number of Tulip’s products, including:

• Clienteling helps Amiri create a high-touch experience for VIPs by empowering store staff with a systematic approach to building customer connections at scale.
• Appointments make it easy for Amiri’s customers to book one-to-one appointments and enable their store staff to improve shopping experiences.
• LiveConnect lets online shoppers chat or video call with store staff in real time so they can instantly get the information or advice they need to buy confidently.
• Runner connects store associates with backroom employees to retrieve products so the associate doesn’t leave the customer’s side.
• Remote Pay gives Amiri’s customers the flexibility to checkout from anywhere, while attributing the sale back appropriately.

“We’re excited to work with Tulip as we develop our in-person stores.” said Greg Moss, vice president at Amiri. “We have built a strong online presence and, as we expand into in-person retail, Tulip will let us conduct reliable outreach to customers, allowing us to send merchandise via the digital catalogue and pre-sell using Tulip’s remote pay. Our customers are very loyal to our brand, and we’re thrilled that Tulip will help us enhance the customer experience across all our channels.”

Tulip is a cloud-based software provider focused on omnichannel mobile technology for retail stores. Partnered with Apple and Salesforce, Tulip’s mission is to harness the power of mobile technology to deliver simple-to-use apps for store associates to look up products, manage customer information, check out shoppers and communicate with clients. Retailers such as Mulberry, Saks Fifth Avenue, Kendra Scott, Kate Spade, Coach and Michael Kors use Tulip in their stores.